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Social Media Marketing for Musicians
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Transcript of Social Media Marketing for Musicians
Social Marketingfor Musicians
Presented by:
Danielle MillerMiller Media ManagementMMMSocialMedia.com
Danelle HarveyTygahoney MusicTygahoneymusic.com
TygahoneyMusic.com
TODAY’s AIM
1. Get to know the top social media platforms
2. How to stand out from the crowd and attract a following
3. Market your music by building relationships online
Social Media & Marketing Savvy to Increase Your Fan Base & Income
MMMSocialMedia.com
Source: Statistica.com TygahoneyMusic.comMMMSocialMedia.com
Source: Statistica.com TygahoneyMusic.comMMMSocialMedia.com
Source: Statistica.com TygahoneyMusic.comMMMSocialMedia.com
TygahoneyMusic.comMMMSocialMedia.com
TygahoneyMusic.comMMMSocialMedia.com
TygahoneyMusic.comMMMSocialMedia.com
Networks - Where are your customers? Choose up to 3
Your Profile - Be consistent! Profile picture, description
#Hashtags - Searchable terms for your status updates.
Keywords - Captions, comments, posts, album titles, about description, username.
Attract Your Target Audience
TygahoneyMusic.comMMMSocialMedia.com
Build Relationships & Connect with Audience
Develop Your Artistic Persona - Who are you as an artist?
Communicate your message clearly and consistently:
➔ Authenticity Builds Authority - What is your
speciality?
➔ Confidence - Provide value adding content.
➔ Trust - Be honest. Share your story and mission.
TygahoneyMusic.comMMMSocialMedia.com
Collect Meaningful Information
Emails - Use squeeze pages with incentives (contests, gifts)
Click Throughs - Link back to your website, blog, and store.
Customer Data - Demographics, Psychographics, Contacts
Feedback - Listen and respond to comments and questions.
TygahoneyMusic.comMMMSocialMedia.com
● Know your network
● Consistent communication
● Meaningful materials - E3
● Convert your audience
● Track, analyse & adjust
Key Takeaways:
TygahoneyMusic.comMMMSocialMedia.com
● Don’t force the sale
● Don’t buy followers
● Watch industry leaders
● ALWAYS Respond
● Spread the love
*Handout: Helpful resources and links
Income Streams, Copyright Advice, Music Marketing:
Ways to increase income streams & copyright advice - I will give the first 30 mins of consultations booked for free.
Licensing, Publishing and Music Business Savvy
How to make a savvy business attitude work for your music business
Building profitable relationships online:
Look for Danielle’s business marketing classes in the Edventures UH Maui summer and fall catalogs.