Social Media Marketing for Accountants - How to make LinkedIn, Twitter, Facebook and Blogs work for...

LinkedIn for Accountants, Twitter for Accountants, Facebook for Accountants, Marketing for Accountants, Sales for Accountants, Social media for Accountants. Social networking for

Accountants

Social Media Marketing For AccountantsAs attrition rates rise and clients are under more competition than ever, in more ways than they ever have been – firms of all sizes are discovering the goldmine that is Social Media Marketing!

Learn how to protect clients better, win quality new fees and make social networking produce a return on investment.

(Plus how to access the exclusive Social Media Marketing Pack for Accountants) Including:

LinkedIn Twitter Blogs Facebook Slideshare Integration with websites and offline

www.salesforaccountants.com


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The entire profession is changing

Over the next 12 months your clients will be approached more than ever by your competitors.

In more ways then ever in the history of your practice

And attrition rates will rise


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The Stats Of Change

•50% SMB’s get new customers thru social media•69% of small business get referrals thru social media•44% SMB decision makers use social•800 million facebook users 400 million login daily•Twitter 175 million•23% of all online time now social networks•LinkedIn well over 100 million including 8 Million in UK


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Social Media Marketing Pack

This webinar will focus primarily on LinkedIn

We are tight for time & this is where accountants have made the greatest early wins easy win to gain new clients and reduce attrition.

SMMP will give you this in much more detail - unique, in house, webinar based training and resources to make social media work for you and your team


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The Stats Of Change


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The Stats Of NewBusiness Opportunity

Ideal clients £2.5 k plus on compliance fees and added value services. Fun and pay well324,770 IT188,786 Financial services124,785 Computer software119,958 Marketing/advertising


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The Stats Of NewBusiness Opportunity IT - 50 miles from my office


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Do you feel prepared?

• UK LinkedIn over 8 million 60% + of professional services

• LinkedIn say only 3% really know how to use it

• 68% of accountants report that they feel “unprepared” for the challenges of social media marketing.


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The challenge for accountants!!

Everything is changing around us at a fast pace….More demands on us and less time to handle those demands..

Not enough time ?Social media enables accountants to make the best use of time you don’t have to secureHigh quality clients retaining & growing existing clients


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8 Proven ways social media can help you achieve far more from less….

1. Manage existing clients2. Distribution of quality info to clients3. Generating referrals4. Secure new high quality clients5. Prevent attrition & offer additional services6. Increase web visibility, SEO Rankings & traffic7. Low cost no cost marketing8. Recruitment


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Your profiles – your shop front….


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If your profiles are not up to date, they need to be!

They are your ‘front of house’, your ‘shop front’ and must be an excellent representation of you, your firm, and your capability.You must be connected to all of your customers and encourage them to do so.

Social Media Marketing Pack – exclusive content from Insight developed to help firms unlock the goldmine that is social networking and ensure it produces an ROI. Protect clients better and win quality new fees!


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Blogs, LinkedIn, Twitter, Facebook & Google + can all make communicating, managing and protecting clients a whole lot easier

Social media makes current tasks a lot easier


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One LinkedIn example . . .


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Sharing & commenting on existing material makes communication a breeze


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Use the share icons to send the content straight to your profile/tweet/blog etc


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Quick, easy, quality communication with your clients will help you protect them

Share with my LinkedIn Then post a commentWith a link to SNTW


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Referrals – we all know we should ask for them BUT

When it comes to it . . . . Sat with the client the

biggest hurdle is when they say “ ”


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Social media helps you overcome this hurdle


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Find the client you are about to meet.....


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Find the people they know, that you want to do business with....


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Use Social Networking to build priceless goodwill and loyalty within your clients


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Quickly and easily make the introduction – everybody wins; especially you!


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Making it countProspect search then connect


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The content funnel,Step 4 Tweet/Facebook


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The content funnel,Step 4 Tweet/Facebook


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Where appropriate askfor an introduction… ideallya referral using phone or email


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Making it countBeen searched then connect


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Making it count with new prospects..LinkIn then search for shared connections

Appt made ask if Prospect will kindlyLink-In


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Making it count with new prospects..‘Link In’ then search for shared connections


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Making it count with new prospects..‘Link In’ then search for shared connections ..Then connect!!

Where appropriate askfor an introduction… ideallya referral


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Using Social media to win new prospects..Invite then when accepted request a meetingor.. been invited accept then request a meeting

Michael Broom - ShrewsburySend invitation to connect. When confirmed send an email .. Can we meet?European Handling company yes straight away.2 days later opportunity to present the firm and quote. Business agreed


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Using Social media to avoid attrition & win new business

1. Share great content2. Give clients referrals intro’s &

recommendation3. Gain referrals


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Using Social media to avoid attrition & win new business

5. Been searched? Then connect6. Invite or been invited then connect7. Prospect meetings Link In then get introduced8. Know the next step or steps


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Using Social media to avoid attrition & win new business……..Aggregating the action

Social Networking for accountantsNot usually one singular substantial predictable result.. Rather an aggregate of a series of ;Small stepsSmall endeavoursSmall engagements

Remember the wisdom literature; ‘sow your seed in the morning & in the evening do not let your hands be idle for you do not whether this or that will work or whether both will do equally well’


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Your exclusive Social Media Marketing Pack

•4 audio recordings covering the key steps to making social media marketing work for accountancy firms of all sizes.

•Your on tap, in house, training library, resources and total pack worth over £400 •A unique process put together by Insight to make social media marketing pay for accountants.


Accountants

Yes – Discover through just one programme how your firm can use social media with ease

"I think we all get a little jaded with the promise of how a particular course will be so powerful etc. I must admit, although I think the guys at Insight are a great team, I was a little dubious about the claims for

the Social Marketing Seminar. HOWEVER, the session was full of ideas and examples that any

practice could implement without a massive investment in time and money. If you listen to just one course this year, this is the one!"

Phillip Caplan


Accountants

You will discover exactly how to win clients using social media, including:

How to win great quality clients using social media How to get to grips with LinkedIn, Twitter and Facebook and make

them work for you 10 new ways to generate referrals through social media Discover how fellow firms are making social media marketing work

powerfully The mistakes most firms make and how to avoid them 15 key things to get right on your website to make social media pay Learn how other accountancy firms are using LinkedIn to protect

their customer base Bringing it all together in one place to manage it with ease -

enabling you to achieve more in less time


Accountants

Your special gift worth over £1000 when you choose the Social Media Marketing Pack, includes:

£300 voucher. 3 webinars on proven ways to win new clients

for accountants. A guide with 50 + profile headline examples to

inspire you and that you can use straight away. A guide with instructions as to how to create a

great LinkedIn Bio. Plus 4 exclusive reports from Insight, to help

you grow your firm, protect clients, and make more profits.


Accountants

Register today and gain your free gift worth over £1000 plus your Social Media Marketing Pack

Registration is SUPER EASY Simply fill in the form on the web page or email [email protected] with SMMP in the subject line.

mailto:[email protected]

Social Media Marketing for Accountants - How to make LinkedIn, Twitter, Facebook and Blogs work for...

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Transcript of Social Media Marketing for Accountants - How to make LinkedIn, Twitter, Facebook and Blogs work for...