SOCIAL MEDIA MARKETING

CLIENT CASE STUDY

S M A L L ' S M O R T U A R YSmal l ’ s Mortuary , located in Mobi le , A labama, approached us

to take over the i r soc ia l media management . Wi th severa lf i rms in the area compet ing for bus iness , they knew theyneeded a compet i t ive edge i f they wanted to connect wi th

fami l ies . Th is meant pr imar i ly focus ing on educat ingconsumers and creat ing opportuni t ies to generate more

preneed leads and get people walk ing through the ir doors .

C H A L L E N G E SSMALL'S MORTUARY WAS FACING

NO TIME TO MANAGETHEIR FACEBOOKBUSINESS PAGE

LOW ENGAGEMENTON FACEBOOK POSTS

WANTED TOGENERATE MOREPRENEED LEADS

Increase the engagement on posts

Create ads to drive traffic to the page and website

Produce content to help educate consumers

Showcase the funeral home and start building

relationships with the community

Build targeted lists to target with ads

O B J E C T I V E SOUR GOALS TO HELP THE CLIENT

SHARE YOUR STORY ENGAGING CONTENT

DEVELOP AUDIENCES MONITOR AND ADAPT

Our team gets to know yourstory and what makes yourfirm unique. From there wedevelop a custom strategy tohighlight your story.

Our team of award-winningdesigners will create contentthat encourages users toengage with posts, and driveresults.

We will develop a customaudience to target your idealconsumers. With advancedtargeting, we can make sureyour ad budget is beingspent on the right people.

We will continuously monitoryour page and adapt yourstrategy to ensure we provideyou with quality leads andresults. 

S T R A T E G YHOW WE HELP OUR CLIENTS GROW

R E S U L T SIN JUST ONE MONTH, SMALL'S MORTUARY

SAW INCREDIBLE RESULTS

Through an advanced page l ikescampaign , we generated 904 new pagel ikes for the c l ient .

9 0 4 N e w L i k e s

2 1 P r e n e e d L e a d s

2 8 0 0 + P o s t E n g a g e m e n t s

Using Facebook advert is ing , we were ab leto generate 21 new preneed leads f rom alanding page we des igned and bui l t .

Near ly 3000 people engaged wi th thecontent posted on soc ia l media over thecourse of the month.

" O U R E N G A G E M E N T S I N C R E A S E D B Y 2 5 , 0 0 0 % A N D W E ’ V E R E A C H E D O V E R

1 5 , 0 0 0 L O C A L P E O P L E I N O U R C O M M U N I T Y . W H E N D O N E R I G H T , I T ' S A M A Z I N G W H A T A G R E A T S O C I A L M E D I A S T R A T E G Y C A N D O

F O R A B U S I N E S S . T H A N K Y O U F O R H E L P I N G O U R B U S I N E S S D O B E T T E R B U S I N E S S ! "

CJ Smal l Pres ident & CEO - Smal l ' s Mortuary

C O N T A C T U S

www.frontrunnerpro.com

Call us to learn more about oursocial media marketing services.

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