Social Media Marketing at Startup Saturday Kolkata

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Welcome

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My Speech on Social Media Marketing at Startup Saturday Kolkata. (www.rajeshrana.com)

Transcript of Social Media Marketing at Startup Saturday Kolkata

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Welcome

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Brief History

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Confused

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Unique

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Different

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Simple

Simple

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Not So Boring

Not So Boring

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Wondered

Pondered

Sketched

Scripted

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Eureka“May be it’s you who think what you know is known to others but may be that’s not the case” ~ [email protected]

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So I’m Gonna Share..

I’m Gonna Share

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Myths

Myths

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Just a trend, it’ll go away

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Inexpensive

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Waste of Time

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Can’t Measure

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Might work for SOME but NOT for US

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Started a Facebook page so got social media covered

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If we build they will come

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Definition?

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Connecting & Sharing

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Driving Need

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Connect

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Learn

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Express

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Share

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Interact

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Leads?

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Sales?

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ROI?

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Bottom Line?

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HOLD ON

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Objectives?

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Sales | ROI | Bottom Line?

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Wrong

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Connecting + Listening + Engaging

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Secret Formula ;)

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Connecting + Listening + Engaging = Sales + ROI + Bottom Line

(in Long term)

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ROI = Long term by Product

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Social Media Optimization?

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Talk like Marketer and Get Punched

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Being Human

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So What to Do?

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Be Present

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Educate Don’t Sell

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Get the Whole Company Involved

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Encourage People to Join

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Personal Favorite

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Why FB?

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Social Planetary System

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And It’s Growing

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Every Community Member is Your PR Manager

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Facebook Marketing?

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Creating Conversations

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Listening to conversation

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Letting fans have their own conversation

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What your Fans LIKES?

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More warmth, Less Spam

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Free stuffs

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Involvement

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Care

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Speak Freely

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Learn

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Regular Action

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Start Small

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Become a Community

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Be Patient

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Stick to basic

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Listen

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Learn

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Monitor

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Thank You. Let’s Stay in Touch.

[email protected]

www.rajeshrana.com