KNOWLEDGE 1-2-1 SERIES

Why Social is proving to be the “Holy Grail” for Indian Marketers

RP Singh CEO, Sirez Group

Some Facts

FACT #1Ignoring social media doesn’t make you invisible

FACT #2

Satisfied customer tells 3 friends, Angry customer tells 3,000

FACT #3

2009: Dell claimed its Sales worth from Twitter were $6.5 million & Twitter launched only in 2007

FACT #4Marketer loves Integration

FACT #5

Marketer loves people having conversations about his brand

FACT #6Marketing team loves ROI

FACT #7Marketer loves continuity

4 stages of Social Media Grief

Stage 5: Acceptance

You finally realize that social media is here to stay and determine ways to integrate into the

way you approach marketing

I get it/Social media has changed my life

Recruiting others

ACCEPTANCE OF SOCIAL MEDIAWhy are we going mad about social

NO. OF INFORMATION SOURCES10.4

12 TIMES HIGHER TRUSTSocial as a conversation enabler

ABSENCE OF ONLINE ASSETSSocial allows digital presence in the first place

WITH FRESH CONTENTSocial helps brands getting found

ALWAYS ONSocial keeps continuity

EVERYBODY IS A CATALYSTSocial media has spread out beyond just influencers

MEASUREMENT IS BETTER

Measurement of social media is changing how we measure business

NPS: Net Promoter Score

• PTA– Sales –Net Sentiment–RoI X

BCOZ HE HIMSELF WANTS ITNo difficulty in convincing bosses

CUSTOMER RETENTION-SHIP MANAGEMENT

Social helps re-define CRM

CONTENT >>>> SOCIALIts getting easier to find content for your web spaces

Rethinking about Content

BORROW BUY

- Screen Scalability - Multiple Device Enabled

CREATE

Content Partnerships Link partnerships with keyonline sources (blogger)

MOTIVATIONSWho did it in an interesting way

MY TEN CENTSWhat can you do

• Understand behavior, Not technology• Focus on Motivation, Not Explicit goals• Social networking is a means to an end, you need

to understand what the end is• Understanding sociability is complex• People don’t have one group of friends• People care deeply about how they look to others• People have multiple facets of identity• Sometimes people need to be anonymous• People of all ages care deeply about privacy

RP SINGHrps@sirezgroup.com