Social Media Marketing

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Presentation outlining facts on the largest online Social Media channels.

Transcript of Social Media Marketing

  • 1. Social Media Marketing
    Your Hot Web Marketing Tool

2. Bob Miller
Pittsburgh Native
Background: SEO & Social Media Marketing
E-mail: bob.miller@connectedcafe.com
Phone: 412-567-3934
What I do now:
Social Media Marketing Consultant
Local Google/Bing/Yahoo! Listings Consultant
Website Search Engine Optimization
Website/FB Page Creation & Enhancement
About the Instructor
3. Social Media sites can build a company's customer base, expand networking opportunities and increase traffic to its website. Don't miss out on the free marketing opportunities that social media websites like
Facebook.com
LinkedIn.com
Twitter.com
Plaxo.com
Bonus Material (time permitting)
Course Description
4. Well only scratch the surface
More Research @ Home
Learn with Google / Bing / Yahoo!
Be careful of information found
Buy a book? (Dummies Books are great)
You need to have a plan of ACTION
Class Information
5. Casual Environment
Questions Encouraged (raise hand)
Scheduled break every 45-ish minutes
Take breaks as needed (no hand raising)
Relax, Have Fun, & Learn!
Class Structure
6. Your Name
Your 30 second Elevator Pitch
Why you decided to take this class
What you intend to do with the info:
What Social Media will you use?
What will you market?
When will you start?
What About You?
7. Social mediaare mediaforsocial interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue - Wikipedia
Social Media What is It?
8. Sometimes referred to as Web 2.0
Quite broad many medias involved
Utilized for Socializing & Business
Powerful (see: Egypt, Libya, etc.)
Overtaking e-mail as form of communication
Social Media - Introduction
9. Facebook.com
Twitter.com
LinkedIn.com
YouTube.com
Plaxo.com
Blogs
Yelp.com
And The List Goes On & On
Social Media - Examples
10. Facebook.com
LinkedIn.com
Twitter.com
YouTube.com
Social Media Sites Biggies
11. 750+ Million Active Users (last 30 days)
50% of Active Users Login Each Day
Average User Has 130 Friends
Most Trafficked Website in 2010+
50%+ users are beyond college age
Fastest Growing Demographic: 35yrs.+
Segment Greatest % Growth: Female 55-60
1 Profile / Multiple Pages
Personal | Friends&Pages | Fans
http://www.facebook.com/help/
Facebook.com
12. 120+ Million Active Users
Business Professionals
Business Pages
1 Million New Users Every 12 Days
Formal Process to connect
Control over profile
1 Profile per person
Professional Endeavors
Job Hunting
http://press.linkedin.com/about
LinkedIn.com
13. 100+ Million Active Users
Microblogging(140 characters)
Primarily for Link Sharing
Anyone Can Follow You (2500 Limit)
Third Party Picture Sharing Svcs (yfrog.com)
Third Party Link Shortening Tools (bit.ly)
Third Party Interfaces (Tweetdeck)
http://business.twitter.com/
Twitter.com
14. 3 Billion Videos Viewed Per Day
48 minutes of Video Uploaded Each Minute
70% Of Traffic External To USA
Great Way to Manipulate Google
200 Million Users Visit Each Day
Make Videos: www.youtube.com/create
Owned By Google
Videos on *Everything*
You *Need* To be Using YouTube!
YouTube.com
15. 1) Start At The Top: Twitter and Facebook
Social networking has become so popular and profitable that the digital landscape is now littered with upstart social networks promising to be the next big thing in social media. But until they live up to such hype, develop your presence where the masses are:Twitter and Facebook. Concentrate your initial efforts on established, trusted platforms that will still exist by the time you get the hang of them.
7 Steps To Leverage Social Media
16. 2) Give Social Media Equal Billing
One of biggest social media mistakes a small business owner can make is to separate the physical business from its digital presence. In reality, social media should share equal billing with your company. Do you have a logo? Be sure to revise it to include the small print of your Twitter handle. Even a simple Facebook icon would be adequate to inform customers of your online presence. Once your social media footing is secure, shout it from the rooftops and draw customers into your social media circle.
7 Steps To Leverage Social Media
17. 3) Invite Customers to Participate
Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum, said Charles Nelson, President of Sprinkles Cupcakes. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while theyre sitting in your restaurant. While the overwhelming majority of social media is used for direct marketing purposes, small business owners who creatively invite patrons to share their experiences and offer feedback via Twitter and Facebook gain real-time customer insights the value of which cannot readily be measured.
7 Steps To Leverage Social Media
18. 4) Use Social Media for Research
Not only are the likes of Twitter and Facebook remarkably effective promotional vehicles, they serve as vastly underrated research tools. Many of the worlds largest companies now employ scores of individuals whose sole responsibility is to troll the social media space to gather consumer information, read customer feedback, and explore what the competition is doing with social media. Any small business owner who uses social media exclusively for promotion is missing a tremendous opportunity to gain valuable consumer and marketing insight.
7 Steps To Leverage Social Media
19. 5) Develop Your Tweet Cred
Urban slang defines street cred as commanding a level of respect that results from substantial experience or knowledge. In the world of social media, tweet cred is the amount of expertise you convey via Twitter communications with customers and members of your online community. For this reason, its important that you dont dedicate every Facebook post and tweet exclusively to your business or the latest deal youre offering. Instead, frequently share useful information about your industry or the community in which your business is located. As your credibility grows, so too will the stature and recognition of your business.
7 Steps To Leverage Social Media
20. 6) Use It or Lose It
Despite vast misconceptions to the contrary, social media does not automate your marketing efforts. In fact, social media requires substantial elbow grease to run properly. Simply having a Facebook page or a Twitter account is of incredibly limited value. In the digital age, that which isnt fresh isnt useful. To be effective, social media must be used frequently, but not overbearingly. A small number of thoughtful or pertinent tweets each day is more than sufficient for the social media newbie. As your audience and the functions served by your social media grow, so too will your level of engagement and commitment to social networking.
7 Steps To Leverage Social Media
21. 7) Be Consistent as You Become Competent
Let your use of social media represent a daily work in progress. Both a commitment and a craft, contemporary social media requires a consistent investment of time and energy. Over time, as you cultivate your social media presence with relevant and topical information, youll grow exponentially more competent in social networking. Soon after, your knowledge and level of comfort can be used to advance your social media efforts and, ultimately, make them more sophisticated.
7 Steps To Leverage Social Media
22. Go Home, rest for a bit (not too long)
You DO NOT need to know everything
Activate Social Media Accounts / Services
Start Using Them (Ready, FIRE!, Aim)
Study What Others Are Doing
Let Your Customers Know About You!
Questions?
Time to get started!
23. Blog/Website Software Wordpress (FREE)
Blog / Website Hosting ($)
Third Party Social Media Software (FREE)
TweetDeck
Seesmic
Third Party Social Media Services (FREE)
URL Shortening: Bit.ly
Image Storage/Sharing: Twitpic.com
Google is your BFF (FREE)
Bonus Material