Why is Lasso Marketing the

future of marketing?

Lasso marketing is designed for the 21st Century.Instead of making up stories and pounding them into people’s heads; we believe you should first figure out what people are passionate about – and then connect to those passions in credible, authentic and compelling ways

PEOPLE

PRODUCT

IN THE OLD DAYS (Pre web 2.0)Marketing was about push

Product

Story

$$$

Rational

Emotional

PEOPLE

PRODUCT

TODAY (The new networked world)Paid media dollars are becoming less effective

Product

Story

$$$

Rational

Emotional

PEOPLE

PRODUCT

I

PASSION IS THE NEW CURRENCYLasso an idea – join a movement

Product

Rational

Emotional

Passion

Lasso

Marketing is becoming more like

politics

It’s the

economy stupid

Clinton lassoed the economy and got elected President.

It’s the Sex stupid

Axe Lassoed sex and became the #1 male shower brand in the USA.

http://effie.org.ua/upload/axe.pdf

It’s the

Environment stupid

Story

$$$

Rational

Emotional

When Toyota wanted to tell a story about the car…

…we helped Prius understand how to lasso the environment.

I

TheEnvironment

Lasso

Sales were 88% above goal expectations and 275% above Honda.

Prius Goal, 40,000

Prius Actual, 75,000

Insight Actual, 20,000

Pre-orders

Source: http://www.autobloggreen.com/2009/05/15/report-toyota-received-75-000-prius-pre-orders/

MotiveQuest is passionate about movements.

We help our customers execute their marketing strategies by lassoing customer passion.

Major MotiveQuest Clients

Movements grow in different ways.What kind of movement will you be?

EVANGELISTICINSULAR

CA

R F

OC

USED

PAS

SIO

N F

OC

USE

D

Do you want to better understand your customers passions?

Tom O’Brien, CMO tobrien@motivequest.comWebsite: www.motivequest.com

Twitter: @motivequest