Social Media Marketing

What Is It? Why Do I Need It?

Social Media Marketing

What Is It? Why Do I Need It?

M. Peggy QuattroCertified Social Media Strategist

305-741-4882mpeggyq@gmail.com

M. Peggy QuattroCertified Social Media Strategist

305-741-4882mpeggyq@gmail.com

Which One Are You?• You know nothing about Social

Media

• You are interested but know nothing about it

• You don’t believe in the value that a comprehensive strategy can bring

• You want to improve on your current campaign

What is Social Media?

• First and foremost, a marketing tool

• Web-based networking sites focused on dialogue, communication and sharing

• Technology combined with social interaction

• Most popular communities are Twitter, Facebook, LinkedIn, Blogs, and YouTube

Why To Use Social Media

• Generate brand visibility and awareness

• Monitor and improve brand reputation

• Increase traffic and sales

• Create new partnerships

• Reduce overall marketing costs

Social Media Facts• 1.9 billion people use the internet

• Twitter has 106 million users in the US

• Facebook has 512 million users globally

• LinkedIn has 50 million users globally, including all Fortune 500 companies

• More than 400 million English blogs

• These figures increase daily

What To DO and NOT Do

• Do NOT spam

• Do be helpful by offering answers & solutions

• Do NOT self-promote

• Do educate by offering valuable news, tips, current information, and links

• Do NOT stray from consistent communication

• Do be entertaining, funny, or dramatic

Questions to Ask Yourself• What do I want to accomplish?

• Who are my best customers/clients?

• Are they using social media?

• What do they want to hear?

• Where is my competition and what are they saying?

• What are they saying about me?

• Do I have the time to pursue this?

Why I Can Help

• Certified Social Media Strategist

• Posses real world experience in communication, marketing, managing, PR, content writing, and video

• Able to develop a plan to build on what’s working, select the right sites and tools, and cross-connect

• Set up profiles using key words

What You Can Expect• A comprehensive strategy takes

time to develop, implement, test, and measure

• Tactics designed and based on your identity, needs and goals

• Questions answered & problems solved

• Respect and value web users time

• Get your message out to as many people and places as possible, as many times as possible

Thank You for Your Time!

• Feel free to contact me with any questions or concerns. Consultation also available. I am happy to help!

• Follow me on Twitter @mpeggyq

• Facebook Page - M Peggy Quattro

• Check my Profile at LinkedIn