Social Media Managers - what they do & should do
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INFORMATIONTECHNOLOGY
Social Media ManagersWho they are. What they do. And what they should do.
By Link-Assistant.Com.
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INFORMATIONTECHNOLOGY
planning
implementation
analysis
data collection
contributing to a team
effectiveness measurement.
Social Media Management is a
complex of various marketing activities,
such as:
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What is social media management?
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INFORMATIONTECHNOLOGY
Who are Social Media Managers?
A Social Media Manager IS NOT a spammer who clutters
one’s newsfeed with his company mentions, hunts for likes
and fans on Facebook, followers on Twitter, etc.
A Social Media Manager IS a person trusted with monitoring,
filtering, measuring, contributing to and guiding the social
media presence of a brand, service or company.
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INFORMATIONTECHNOLOGY
Typical activities
of an SM manager
include:
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INFORMATIONTECHNOLOGY
engaging users, presenting one’s company on the Web, telling about company services
and products, managing company’s reputation, generating sales, monitoring customers’ feedback, and a lot more.
1. Effective management of company’s social media communities.
That implies:
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INFORMATIONTECHNOLOGY
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If you want to learn
how to manage your company social media communities the most effective way,
follow this link.
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Typically, companies have special support departments that take care of all customers’ queries.
But people may also ask for help or complain about issues in company’s communities on social media sites.
2. Support.
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INFORMATIONTECHNOLOGY
Hence, a social media manager also must:
regularly check and answer inbox emails, direct messages, wall posts, etc.;
provide necessary information, help and assistance to all customers in need;
monitor customers’ feedback.
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INFORMATIONTECHNOLOGY
A social media manager should
analyze and measure the
effectiveness of all ongoing SMM
campaigns.
3. Analysis.
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These are the questions
SM managers should periodically ask themselves:
“Have my implemented SMM activities changed our customer engagement rates, ROI, social signals, revenue, etc.?”
“Are the activities I perform worth doing and repeating?” “Is the revenue my company gets in the results of my
SMM activities more than the spent budgets? etc.
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Another important activity an SM manager should regularly perform is looking for new ways of getting traffic.
4. Searching new traffic opportunities.
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INFORMATIONTECHNOLOGY
Popular sources of getting extra traffic may be:
Content curating websites (StumbleUpon, Scoop.it , Reddit etc);
SlideShare, Pinterest and similar websites where one can share information in visual forms;
Any other sources where content was published and got traffic;
Sites one’s competitors are getting traffic from, etc.
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Calculating ROI and reporting social media stats is an important procedure in any SMM campaign.
The procedure helps to estimate effectiveness of implemented SMM activities, optimize further SMM campaigns and check how company’s budgets are used.
5 Reporting.
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INFORMATIONTECHNOLOGY
Working with social media sources gives a unique opportunity to get in the know of all latest industry news.
Hence, a social media manager can also work as a part-time business analyst and contribute into optimization of all business processes in a company.
6. Teamwork.
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This is what a social media manager can do to streamline work of a whole company:
• collect and suggest good ideas from social media; • inform about the latest industry new, updates,
changes; • spy on competitors’ development strategies;• work with affiliates, partners, loyal customers on social
media websites: consult them, provide help, assistance and more.
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Creating interesting, worth-to-link-with content and sharing it via social media can add to one’s company online marketing success and search engine optimization.
If skilled enough, an SM manager may try hand in content creating.
7. Creating content.
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INFORMATIONTECHNOLOGY
A social media manager must be able to answer all possible questions that company’s customers might possibly have.
Hence, an SM manager should be an all-rounded personality and a authoritative specialist in his own sphere.
Ongoing self-education and improving one’s qualification are a must for every SM manager!
8. Self-education.
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INFORMATIONTECHNOLOGY
This is what an SM manager should be capable of:
mastering one’s industry at least on an intermediate level; knowing the basics of Internet Marketing; knowing basics of psychology (extremely useful for dealing
with angry customers), some things from web design and web trends;
be a good user of PC, master such programs as Microsoft Office, Adobe Photoshop, browsers, mail apps and so on.
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INFORMATIONTECHNOLOGY
An SM manager must always be ahead of the game.
The abilities to act quickly and professionally can make or break a whole SMM campaign.
9. Being fast and mobile.
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INFORMATIONTECHNOLOGY
A social media manager must constantly track company’s brand mentions across the Web.
In case of an issue or negative feedback an SM manager may escalate any conflict and fix a case.
BuzzBundle is a great tool for to tracking brand mentions and responding to them.
10. Creating unshakable brand reputation.
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INFORMATIONTECHNOLOGY
Bottom-line:
As one can see, Social Media Management implies a
huge scope of activities. When implemented, they can
make a serious contribution to company’s revenues and
influence the whole Internet Marketing strategy as well.
So, the profession of a Social Media Manager may be
challenging and hard but rewarding in the end.
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INFORMATIONTECHNOLOGY
If you want to learn more about social media management, follow the link.
Contact Link-Assistant.Com Team and ask for more advice and guidance on effective SMM.
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Say ‘hello’ to Link-Assistant.Com!
Facebook – fb.me/LinkAssistantGoogle+ – gplus.to/LinkAssistantTwitter – @LinkAssistant
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Image Credits
Images for this presentation are taken from:
Fotopedia (Tony W)
Flickr (Patrick Ng, Thomas Riecken)
Stocklayouts.Com
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