Social media manager 2 - Power of dislike
-
Upload
peter-svarre -
Category
Documents
-
view
331 -
download
1
description
Transcript of Social media manager 2 - Power of dislike
![Page 1: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/1.jpg)
The Power of Dislike
www.thepowerofdislike.com
![Page 2: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/2.jpg)
Øvelse
![Page 3: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/3.jpg)
Kritik skaber samtale
![Page 4: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/4.jpg)
Smiger skaber… smiger
![Page 5: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/5.jpg)
Smiger er rart
![Page 6: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/6.jpg)
Men samtale skaber forretning
![Page 7: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/7.jpg)
Hvem er social media heltene i dag?
![Page 8: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/8.jpg)
![Page 9: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/9.jpg)
![Page 10: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/10.jpg)
![Page 11: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/11.jpg)
![Page 12: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/12.jpg)
![Page 13: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/13.jpg)
![Page 14: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/14.jpg)
For 12 år siden
![Page 15: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/15.jpg)
You have two choices. You can continue to lock yourself behind facile
corporate words and happytalk brochures
Or you can join the conversation
![Page 16: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/16.jpg)
You have two choices. You can continue to lock yourself behind facile
corporate LIKES
Or you can join the conversation
![Page 17: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/17.jpg)
Vi har glemt samtalen
![Page 18: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/18.jpg)
Og alle gode samtaler starter med et ”dislike”
![Page 19: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/19.jpg)
Det er på tide at genopdage
![Page 20: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/20.jpg)
The Power of Dislike
![Page 21: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/21.jpg)
Men hvordan kan
være godt?
![Page 22: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/22.jpg)
Lad os synge en sang
![Page 23: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/23.jpg)
![Page 24: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/24.jpg)
Hate something
![Page 25: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/25.jpg)
Change something
![Page 26: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/26.jpg)
Make something better
![Page 27: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/27.jpg)
Eksempler
![Page 28: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/28.jpg)
Kakofoni
Den Digitale Kakofoni
Digital Kakofoni
Kakofoniens Tidsalder
Kakofoniens Stemme
Forstå Kakofonien
Stil ind på Kakofonien
![Page 29: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/29.jpg)
Drop kakofoni
![Page 30: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/30.jpg)
Tvivler på det taler til læserne
![Page 31: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/31.jpg)
Kan let afspejle intellektuel praleri, fremfor at bruge et ord der forstås af
flere
![Page 32: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/32.jpg)
![Page 33: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/33.jpg)
![Page 34: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/34.jpg)
4:45 AM
![Page 35: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/35.jpg)
![Page 36: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/36.jpg)
![Page 37: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/37.jpg)
![Page 38: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/38.jpg)
![Page 39: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/39.jpg)
Men hvorfor virker det?
![Page 40: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/40.jpg)
Det hjælper dig med at lave bedre produkter
![Page 41: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/41.jpg)
Det holder dig i form
![Page 42: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/42.jpg)
![Page 43: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/43.jpg)
Det skaber samtale
![Page 44: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/44.jpg)
Men ikke alle dislikes er lige gode
![Page 45: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/45.jpg)
Dislike
Like
Jeg hader alt hvad du og dine produkter står for (Hater)
![Page 46: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/46.jpg)
![Page 47: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/47.jpg)
Dislike
Like
Jeg elsker dit brand og alle dine produkter, og jeg venter passivt på din næste produktlancering (fan-boy)
Jeg hader alt hvad du og dine produkter står for (Hater)
![Page 48: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/48.jpg)
![Page 49: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/49.jpg)
The power of dislike
Dislike
Like
Jeg har ikke rigtig noget forhold til dig eller dit brand, men det her produkt er virkelig dårligt!
Jeg elsker dit brand og alle dine produkter, og jeg venter passivt på din næste produktlancering (fan-boy)
Jeg hader alt hvad du og dine produkter står for (Hater)
![Page 50: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/50.jpg)
![Page 51: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/51.jpg)
![Page 52: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/52.jpg)
Dislike
Like
Jeg kan godt lide idéen i dit produkt, men det skal forbedres!
The power of dislike
Jeg har ikke rigtig noget forhold til dig eller dit brand, men det her produkt er virkelig dårligt!
Jeg elsker dit brand og alle dine produkter, og jeg venter passivt på din næste produktlancering (fan-boy)
Jeg hader alt hvad du og dine produkter står for (Hater)
![Page 53: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/53.jpg)
![Page 54: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/54.jpg)
Embedded feedback
![Page 55: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/55.jpg)
![Page 56: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/56.jpg)
![Page 57: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/57.jpg)
Dislike
Like
Jeg elsker dit brand og dine produkter, men jeg tror på, at du kan gøre det endnu bedre – og jeg kan hjælpe dig?
The power of dislike
Jeg kan godt lide idéen i dit produkt, men det skal forbedres!
Jeg har ikke rigtig noget forhold til dig eller dit brand, men det her produkt er virkelig dårligt!
Jeg elsker dit brand og alle dine produkter, og jeg venter passivt på din næste produktlancering (fan-boy)
Jeg hader alt hvad du og dine produkter står for (Hater)
![Page 58: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/58.jpg)
![Page 59: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/59.jpg)
![Page 60: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/60.jpg)
![Page 61: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/61.jpg)
![Page 62: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/62.jpg)
Udfordringen!
![Page 63: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/63.jpg)
Ingen bryder sig om dislikes
![Page 64: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/64.jpg)
Hvordan lærer man at blive disliked?
![Page 65: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/65.jpg)
Bekæmp din hybris
Der er ALTID nogen der er klogere end dig
![Page 66: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/66.jpg)
Øvelse
![Page 67: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/67.jpg)
Du skal altid være ”under construction”
![Page 68: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/68.jpg)
Du behøver ikke være en
zen-mester
![Page 69: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/69.jpg)
Glem guldfeberen og kom i gang med samtalen med dine dislikers
![Page 70: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/70.jpg)
Dislikes Feedback Forslag Kritik
Forbedringer Cases
@
www.thepowerofdislike.com eller
@petersvarre
![Page 71: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/71.jpg)
Øvelse
http://www.petersvarre.dk/uncategorized/ibc-opgaver/
Eller
kortlink.dk/cafg
![Page 72: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/72.jpg)
Øvelse Øvelse 1 - individuel Find en virksomhed eller organisation, der har brugt ”The power of dislike” til at skabe samtale eller forretning. Tilføj den til vores fælles Google Doc Øvelse 2 – individuel Kig på de tre udfordringer og vurdér, hvordan du bedst kan løse udfordringerne. Skriv dit svar ned. Kort pause Øvelse 3 – Grupper (samme som før) Sammenlign jeres svar og find frem til et fælles svar på de tre udfordringer Plenumdiskussion: Grupperne præsenterer deres konklusioner, og de diskuteres i plenum
![Page 73: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/73.jpg)
Udfordring 1 Du er musiker i et inde-rockband med en mindre men meget trofast fanskare. I har spillet en masse live koncerter og udgivet en single. Derudover har I delt musik med jeres fans på Myspace, Facebook, SoundCloud og diverse andre relevante sites for musikere. I har 5000 ”likers” på Facebook og 1200 followers på Twitter og en fornuftig fanskare på andre mere musikspecifikke sociale medier. Nu er I i gang med at skulle skrive, indspille og udgive jeres første rigtige plade. Pladeselskabet har sagt, at de nok skal markedsføre den lidt i de traditionelle kanaler, men marketingbudgettet er lille, så ”det der med de sociale medier, det må I sgu selv klare”. Hvordan kunne dit band bruge ”The power of dislike” til at styrke markedsføringen via de sociale medier?
![Page 74: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/74.jpg)
Udfordring 2 Du er ansvarlig for sociale medier i Danmarks største speditionsvirksomhed. Én af jeres lastbiler er på tragisk vis kommet til at torpedere en skibus på vej til Val Thorens, og de første meldinger I har fået er, at der mere end 10 døde gymnasielever og adskillige sårede. De etablerede medier har ikke fanget nyheden endnu, men du er sikker på, at der ikke går mere end 30 minutter før de første nyheder dukker op på netaviserne med store billeder af jeres lastbil – inklusive logo. Tænk på din kommunikationsstrategi i de sociale medier over den næste uge. Hvordan vil I bruge de sociale medier til at håndtere krisen? Beskriv, hvad I vil gøre på: • Dag 1 • Dag 2 – Dag 4 • Dag 4- Dag 7
![Page 75: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/75.jpg)
Udfordring 3 Du er ansvarlig for Nettos tilstedeværelse på de sociale medier. Én af dine medarbejdere har via Overkrift.dk opdaget, at Signe Wenneberg har slået noget op på sin personlige profil (med 5000 venner), der handler om Netto. Vil du reagere på dette? Og hvis ja – hvad vil du gøre?
![Page 76: Social media manager 2 - Power of dislike](https://reader033.fdocuments.net/reader033/viewer/2022050804/54886126b47959ec0c8b5690/html5/thumbnails/76.jpg)
[email protected] www.linkedin.com/in/petersvarre
www.facebook.com/petersvarre www.twitter.com/petersvarre
www.slideshare.net/petersvarre www.youtube.com/petersvarre
www.foursquare.com/user/petersvarre www.kommunikationsforum.dk/peter-svarre
Find denne præsentation på: www.slideshare.net/petersvarre/