Social Media Management Tools, Pacific New Media Course by Gwen Woltz
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Social Media Management Tools Project Management Monitoring Posting Community Management Automation Measuring Slides: slideshare.net/wahinemedia
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You've been posting to your social profiles and trying out new strategies, but you find you're spending a lot of time managing your profiles. How can you maximize your time and efficiently implement your social media strategy and manage your online community? Learn about a host of tools and techniques that can make managing your profiles easier, scalable, and efficient. From Hootsuite to Sprout Social, Google Alerts to Podio, you will not only learn the basic features of each, but how they can come together as a social media tool kit. This is an intermediate to expert class that is for the experienced social media manager who spends their time posting to social profiles and knows the mechanics and best practices of Facebook, Twitter, Instagram, Google+, and LinkedIn. Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Transcript of Social Media Management Tools, Pacific New Media Course by Gwen Woltz
Social Media Management Tools
Project ManagementMonitoringPostingCommunity ManagementAutomationMeasuring
Slides: slideshare.net/wahinemedia
What you should already know
Social media marketing strategy
Community or target demographics
Familiar with mechanics of social platforms
General best practices
Project management
Podio
Podio
• http://podio.com
• $9 per month per employee
• Organize communication
• Manage client relations
• Integrates with external tools
• Completely customizable
• Accessible by Apps
Sign up here: https://podio.com/r/afMiRbHdhbkQeKY8N1r7dg
Google AlertsTwilerts/PinAlerts
GramfeedTrendsmapHootsuite
Monitoring
Google Alerts
• http://google.com/alerts
• Free
• Email notifications for web results
• Works best to monitor:
• Brand name and variations
• Industry keywords and trends
• Competition names
Twilerts
• http://twilerts.com
• $9 - $97 per month
• Email notification for Twitter results
PinAlerts
• http://pinalerts.com
• Free
• Email notification every time a pin from your domain is made
Gramfeed
• http://gramfeed.com
• Free
• Monitor Geotags on Instagram
• Bookmark any location
• Download photos and videos
Trendsmap
• http://trendsmap.com
• Free - $19 per month
• Browse real time trends on Twitter by location
Hootsuite
• http://hootsuite.com
• $9.99 per month + $15 per team member
• Monitor Twitter lists
• Monitor keywords and hashtags
• Utilize filters
HootsuiteSproutSocial
Other options
Posting
Hootsuite
• http://hootsuite.com
• $9.99 per month + $15 per team member
• Schedule/post to Twitter, Google+, LinkedIn
• Do not use to post on Facebook
Sprout Social
• http://sproutsocial.com
• $39 per month (up to 10 profiles)
• Schedule/post to Twitter, Google+, LinkedIn
• Do not use to post to Facebook
Other Options
• TweetDeck (Twitter)
• Buffer App (Twitter, Facebook)
• Pingraphy, Curalate (Pinterest)
• Do Share (Chrome Extension to schedule to personal G+)
AgoraPulseShortstack
Community Management
AgoraPulse
• http://agorapulse.com
• Cost based upon fans
• Great for Facebook CRM
• Assign “value” to actions
ShortStack
• http://shortstack.com
• Free - $300 per month
• $30 per month most popular
• Build and install Facebook and/or Web Apps
• Contests, giveaways, feeds,
Dlvr.itIFTTT.com
Automation
Dvlr.it
• http://dlvr.it
• Free, up to 5 feeds, 3 social profiles
• Auto-feed RSS feed to social profiles
IFTTT (IfThisThenThat)
• http://ifttt.com
• Free
• Advanced “recipes” to automate just about anything
• Utilize the “browse” feature
SproutSocialHootsuite
SumAll Tailwind
Measurement
SproutSocial
• http://sproutsocial.com
• $39+ per month
• Analytics for Twitter and Facebook
• Generate beautiful PDF’s
• Calculates engagement rate
Hootsuite
• http://hootsuite.com
• $9.99 per month + $15 per team member
• Facebook and Twitter analytics
• Limited free reports
• Auto send reports to email
• Advanced reports additional cost
SumAll
• http://sumall.com
• BETA
• Twitter and Facebook analytics
• Great for creating comparative data charts
TailWind
• http://tailwindapp.com
• $29-$299 per month
• Pinterest analytics
• Start with PinAlerts (free)
Keep in touch!
Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia
Karen Weikert@karenweikert
Gwen Woltz@gjwahine
Download this slideshow:http://slideshare.net/wahinemedia
