on social media management for celebritiessocial media management for celebrities BUS 545 Business 2.0: Digital Age Business

serraaybarshurigulsaritunali

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What will we talk about?

• Social Media (SM) Awareness

• Situation Analysis in SM

• SM Communication & Strategy Setup

• Setup & Community Building

• Content & Community Management

• SM Monitoring

• Strategical Consultancy & Up to Date Trends

• Implementation, Flyer Ads, App, Sponsorship

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If You Don’t Control Social Media, It Will Control You!

Social MediaAwareness

What celebrity knows about SM

How to use facebook

How to use Twitter

Video

Student Interviews

Vimeo - Student Interviews

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Be aware of who you are, who is your competitors , where you are !!

• Situation analysis in SM• Brand analysis• Competitors analysis

How many accounts?

How many fan pages?

How many followers?

Is there any fake

accounts?

Quality of the videos?

Who to follow?

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Famous People Need to Have a Plan!

Social Media Communication:

• Strategy set-up• Positioning• Communication genre• Key roles within society

Video

Levent Ergün

Vimeo - Levent Ergün

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examples

How many

like?

Official videos?Fan-made videos?

Banner*

* Badem

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Recreate Your Account and Don’t Forget to Customize it!

• Creating accounts• Clean- up fake account• Page customization

Need to be advertiser first

Gathering the accounts on facebook, not on

twitter

‘‘Verified‘‘In Turkey

Don’t use fan-based account

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Official Website is a must!

• Official web site means, high quality videos, photos, correct information

• Page customization means, managing correct content, correct name/nickname

• On twitter, nobody doesn’t have rights to change fake named twitter accounts

• Need to add watermark to videos

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Social Media Management in 3 ways

Official accounts

1. Manager- based management

2. Sharing videos & photosand status

3. Managing by herself

Video

Badem

Vimeo - Badem

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Social Media Management in 3 ways

Mix these 3 ways, or not?

Dilemma! Don’t mix 1 and 3!

Maximum 2 entry for the news, videos,

launch…etc

Maximum 30 seconds for strong

communication

Celebrity‘ s style&

the way of communication

How many people to reach?

Interface for facebook

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Social Media Monitoring

monitera

• Managing the pages• Controlling the pages in emergencies• Need to pay to use

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Social Media Monitoring Software

www.googleadplanner.com

Key wordsAdvertising

www.adwords.com

Key words for google searchsEspecially for corporations

Semih Saygıner wants it

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• After creating accounts and gathering the fans in one official page, they reply the feedbacks

• Searching potential social media for the celebrity

Strategical Consultancy and Up to Date Trends

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Additional Implementation

apps

Positioning in new trends is important for medyasos

They use all of the audience contact points

They are searching for new contents an new applications

sponsorshipsThey adds new

sponsorship agreements to their portfolio

All photos

Special thanks to• Medyasos• Badem• Levent Ergün• Bilgi students