Social Media Management

Kani Brewer, Marketing Specialist & Social Media Manager

Workshop participants will be able to:

Integrate a social media plan into their departmental marketing plan to promote awareness

Demonstrate an understanding of collaboration and communication strategies using social media.

Proper Montgomery College policies when creating and sharing social media sites for MC programs and offices.

What is Social Media?

Technologies used to turn communication into interactive dialogue between organizations, communities, and individuals.

Social Media Landscape as of May 2012

Social Media Sites In a Nutshell

Type Examples Use

Social Networking FacebookFamily, Friends &

Businesses

Professional Networking

LinkedIn Career connections

Blogging Wordpress For fun or for work

Photo Sharing FlickrCreate albums and

events

Document Collaboration

Wikispaces Work on project in a team environment

Presentation Sharing Slideshare

Store and share presentations from

anywhere

Microblogging Twitter For fun or for work

Some Social Media sites that MC uses https://

www.facebook.com/montgomerycollege

http://www.youtube.com/user/montgomerycollege

https://twitter.com/#!/montgomerycoll

http://www.flickr.com/photos/montgomerycollege

Facebook fan page

Our Twitter

Facebook group page

How does MC use Social Media?

Inform our audience of changes…communication & feedback!

Emergency alerts Friendly competitions amongst students Registration deadlines*** Media related topics Quick communication from Dr. Pollard to the

community Social networking in general.

Other ways that MC uses Social Media?

How would your department use Social Media?

First, understand the message you want to get across and the best social media

outlet to use

Do I need a group page or a fan page?

Let’s talk Facebook…

Before you create your page, please go to:  http://www.facebook.com/pages/create.php#/terms_pages.php to

ensure that your page will not violate any of Facebook’s rules.

Make sure you add content on your page about your department and the purpose of the page. Be sure to include photos and video.

Please add a second administrator from your department to your site. Facebook is an interactive site and it is always safe to have a back up person who knows the information on your department. To do this: add your colleague as a friend on your personal FB account.◦ Click on the link from your page that says, “Edit Page.”◦ Click on the link on the “Admins” box that says “Add.”◦ Choose the colleague you want to have admin rights from the list of your friends.

Facebook help

You can link your Facebook account to your twitter account.

You don’t have to use all platforms, just the ones you are comfortable with.

Social Media is free and once you become accustomed to it, it is not that hard to use.

Only use if necessary, if it is not your fit, consider another form of communication.

Quick Social Media Facts

For one-on-one training, or questions feel free to contact me: kani.brewer@montgomerycollege.edu 240.567.5348www.facebook.com/montgomerycollege

Remember…I have only provided the basics…