Social Media Madness: New Horizons Presentation
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Transcript of Social Media Madness: New Horizons Presentation
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Social Media
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Social Media Tools?
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What is Social Media?
“an Umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio”
-Wikipedia
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Simply put…Conversation Online!!!
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So what?? Why Should I care?BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009
Because “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite”. - Rupert Murdoch, Global Media Entrepreneur
SOCIAL MEDIA beats Google in referred traffics
#1 Activity on the web
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By the end of 2009, generated $ 6.5 Million in sales from Twitter alone.
Since April, 2008, Comcast has helped over 150,000 customer through Social Media
Over 50,000 product ideas through Facebook
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“We don’t have a choice whether we do Social Media, the question is how well we Do it” - Eric Qualman
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Social Media Strategy
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#1
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#2 Listen
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Learn about your Audience!!
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#3 Choose Channels/ Tools
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#3 Set Home-base
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#4 Engage
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#5 Choose TEAM
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#6 Analyze, Measure, Optimize
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Increase Facebook Fan Page
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#1: Embed Widgets on Your Website
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#2: Invite Your Email and RSS Subscribers
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#3: Make a Compelling Welcome Video
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#4 Use Facebook Apps
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#5 Place Facebook Ads
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Twitter for Business
Share Information
Market Intelligence
Build Relationships
Passionate Advocates
Product Improvements
SALES
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The key is to
post messages that your followers will find compelling
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What are you going to post about?
Relationships, immediate customer service, get-in-radar, etc
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LINGOFollowingTweet@usernameDM, or direct messageRT, or retweetTrending TopicsHashtag (#)TweetupShortened URLs
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Strategy: Free your tweeter bird
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#1
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#2 Determine Goals
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#3 Twitter Profile
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#4 Build
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#5 Track, Measure, Iterate
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Why LinkedIn?
• Free!!! most of it • Not >professional site• GLOBAL market reach• Increase VISBILITY of the brand• Reaching the “Right People” • Generate traffic• Facilitate introduction• Experts opinions • Competitors/Industry health
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LinkedIn Strategy
Home-Base
Network
Recommend
Answers Services Search Groups
Marketing Sessions
Competitors OR
Industry
New Market &Opportunities
owner
Linkedin Crowd
Polls Events Presentation Buzz
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Gotcha Know!!!
Companies don’t blog, Individual do
Read other blogs
Blogging is not a replacement
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Blogging Strategy
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#1 It’s All About Community
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#2 Content is KING
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#3 Beyond Just Text and Pictures
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#4 SEO
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#5 Encourages Interaction and Action
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Photo CreditsLeft only direction: http://www.clker.com/clipart-13792.htmlCalculator: http://inspiredeconomist.com/tag/environmental-calculators/Headshift Business card discussion: http://www.flickr.com/photos/criminalintent/2744040362/in/gallery-45315641@N05-72157623155844517/Online Sex: http://www.tesionline.com/intl/indepth.jsp?id=335Dell Twitter: http://www.pcworld.com/article/184076/dell_proves_that_twitter_can_be_profitable.html Stick Man: http://www.ignitesocialmedia.com/98-of-social-media-survey-results-are-insignificant/Comcast: http://www.spudart.org/blogs/illustration_comments/3516_0_8_0_C/Starbucks: http://www.theseattlespecialist.com/seattle-real-estate/starbucks-downturn-because-of-real-estateStop 0r I will: http://blog.thoughtpick.com/2009/06/top-20-social-media-jokes-clips-and-cartoons-mayjune-2009.htmlWe can do it: http://www.designspongeonline.com/2009/10/biz-ladies-09-project-management.htmlSet Goals: http://ccsmallbusiness.wordpress.com/2008/11/04/set-goals-for-your-business/Kid Listen: http://ovarukrastradio.site40.net/Social Channels: http://avtecmedia.com/marketing/social-networking/Sorry Leonard: http://blogs.msdn.com/b/stevecla01/archive/2007/06/16/the-world-has-gone-facebook-mad.aspxHomeBase: http://www.csc.gov.sg/html/Newsletter/apr2006/c54.htmlKids of conversation: http://www.flickr.com/photos/11739182@N03/1263985679/in/gallery-45315641@N05-72157623155844517/Argentina Fifa 10 World Cup: http://www.fifa.sportsportal.org/argentina-2010-fifa-world-cup-roster/Mashable Twitter Graph: http://www.toprankblog.com/2008/08/tweetpoll-results-on-social-media-monitoring-and-measurement/Facebook Face: http://worldphotocollections.blogspot.com/2010/02/real-facebook-funny-photos.htmlIncrease Fan : http://relatingonline.com/wp-content/uploads/2010/08/Facebook-Fans.jpgFacebook Widget: http://winterstreetdesign.com/blog/set-up-a-facebook-page-for-your-business-2/,
http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/Our connected World: http://www.shaanhaider.com/2010/08/why-social-networks-aint-good-for.htmlSubscribe and Win: http://wallstory.wordpress.com/category/free-stuff/Twitter Bird Joke: http://hyperactivedesign.wordpress.com/tag/photography/Twitter Business: http://pistachioconsulting.com/twitter-means-business-minnesota-case-studies-and-more/Twitter Box: http://technmarketing.com/wp-content/uploads/2009/03/twitterbox.jpgOprah Twitter: http://www.socialmediaprism.com/2010/09/quick-guide-to-twitter-lingo.htmlTwitter Research: http://www.twitip.com/twitter-for-research-why-and-how-to-do-it-including-case-studies/Target Arrow: http://www.changeyourlifehacks.com/2009/02/11-hacks-on-how-to-set-goals-that-can-change-your-life/Measure Tape: http://healnh.org/YYFH/toolkits/2009/01/waist-circumference.cfmLinkedIn Man: http://www.gifttrap.com/comments/what-merchanise-will-facebook-offer/Rule Of Thumb: http://www.culturebuster.com/chapter_24_lash_page_4.phpSEO: http://www.geekzu.com/basic-search-engine-optimization-tips/SM Media Marketing Madness: http://blog.thoughtpick.com/2009/06/25-social-media-jokes-and-comics-episode-1.html
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Presented by
Fisher LaishramEmail: [email protected]: http://facebook.com/fisher.laishramFan Page: http://facebook.com/SocialBuzzersLinkedin: http://linkedin.com/in/fisherlaishram
Website: www.socialbuzzers.com