Social Media Listening for UBC MM-ECM
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Transcript of Social Media Listening for UBC MM-ECM
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People Talk
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For the first time in history, you can not only know exactly what people want, but also act on it. This is the power of social.
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200 Million Tweets Per Day
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“What does it mean?” — Double Rainbow Guy
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How do you start listening for the updates that matter?
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search.twitter.com
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Disclaimer: I used to work at HootSuite.
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Listening1. Search for keywords
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Listening1. Search for keywords 2. Follow people
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Listening1. Search by keywords 2. Follow people3. Filter messages
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Listening1. Search by keywords 2. Follow people3. Filter messages
+ localize
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Now that you are listening, what can you do about it?
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3 Categories of updates based on how you should react.
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1. Sell
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2. Help
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3. Love
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What about measuring results?
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Mike Abasov // marketing for startupstwitter // @mike_abasovemail // [email protected]