Social Media Listening for Customer Insights
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Transcript of Social Media Listening for Customer Insights
![Page 1: Social Media Listening for Customer Insights](https://reader030.fdocuments.net/reader030/viewer/2022032700/55d5369abb61eb71088b45ed/html5/thumbnails/1.jpg)
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Social Media Listening Understand & Influence Customer
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3 Fundamental Questions
• Why? (Objectives)
• What? (Channels, Metrics…)
• How? (Tools, Techniques, Dashboards…)
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Lets Learn through Examples!
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Twitter (#adtechin) Analysis
source: tweetarchivist.com
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Disease Prediction
source: h8p://bit.ly/12N9K3P
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Grammy Winners Prediction
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Stock Market Prediction
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Product Improvement
Barclays Pingit Application
Source: h8p://bit.ly/155mukD
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Customer Acquisition
Source: h8p://bit.ly/XppN0E
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Social Testimonials
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Improving Conversions
Source: digitalvidya.com
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Crowdsourcing Data
Source: powercuts.in
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Correlation
Source: gramener.com
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Affinity
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Influencer Identification
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