Social media leuven_2012
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Using Social Media Tools Eleonora Pantò
Leuven, July 2012 Realising the impact of social (new) media course
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Summary of this presentation
• Digital presence in the changed landscape of information – 30 min
• Pratical Session - 1,15 hour• Social media governance – 30 min• Pratical Session - Q&A
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Digital presence in the changed landscape of
information
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CSP is a non profit research body about Information Technology
• New generation network
• Internet of things
• Networked media
• http://www.csp.it
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An example of what CSP do with SM
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Why we cannot ignore digital conversation…
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“the people formerly known as the audience” Jay Rosen
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2003 Blog
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2004Collective
Blog
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Seminario Partecipazione giovanile e nuovi media - Dicembre 2009
10
Katrina 2005
2005Wiki
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#mumbai 2008
2008Twitter
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2011 Arab spring
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13http://visual.ly/users-social-media
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• technology is an enabler
• everything is published, the filter is ex-post
• relevance to the quality rather than authority
• from a social responsibility to individual
responsibility
• global dimension
Remember
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Create your own account on FB or Twitter
15 min
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Enrich you profile
describe yourself 15 min
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Find 5 friends & connects
describe yourself 15 min
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Post a message on FB or twitterAbout your stay in Rome using #rome12
15 min
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Discussion
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The value of a good reputation
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Other ideas for using SM
personal/corporate
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Social media policies & governance
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Cultural values
• Transparency• Collaboration• Assignment• Conversation is expected• Distrust of authorities and marketing• Trust in peers, people like us, including
foreign• Trust is easily acquired and lost just as
easily
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Titolo diapositiva
http://www.thecoca-colacompany.com/socialmedia/
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Policy guide
• Don’t think to be a different “persona” in different contexts
• Rember to take a clear division between your organization page and personal page
• Don’t engage in activity on the Internet with might bring your organization into disrepute
• Take time in answering and remember that … you’re on Internet
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Titolo diapositiva
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Eleonora PantòDigital Contents and Media Manager
mail: [email protected]. +39 011 48151111
CSP innovazione nelle ICT s.c. a r.l.
Headquarters: Via Nizza n. 150 – 10126 Torino – Italy(ingresso da Via Alassio, 11/c)
Tel +39 011 4815111Fax +39 011 4815001E-mail: [email protected]
www.csp.it