Social media: less media and more social Challenges for small tourism business
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Social media: less media and more social Challenges for small tourism business Future of Nature Tourism Workshop August 28 th 2012 Aivar Ruukel - Soomaa.com
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Social media: less media and more social Challenges for small tourism business. Future of Nature Tourism Workshop August 28th 2012, by Aivar Ruukel - Soomaa.com
Transcript of Social media: less media and more social Challenges for small tourism business
Social media: less media and more socialChallenges for small tourism business
Future of Nature Tourism Workshop August 28th 2012Aivar Ruukel
- Soomaa.com
Me, myself and I
- Soomaa
- Ecotourism
- e-Tourism
PhD Student at EMU 2011-2015
INFLUENCE OF ONLINE TRAVEL PHOTO SHARING ON VISITS TO EUROPEAN NATIONAL PARKS
Topics of next 60 minutes
1) About Soomaa NP and soomaa.com2) Our experience in using Social, Mobile and Local3) ... and networks and networking4) Ideas for collaboration within EDEN network
EDEN
SUODEN MAA
SOORÄÄTSADBOG-SHOESBOG-SHOEING
FIFTH SEASON - FLOOD
PrivateLocal
Businessin
Soomaasince 1994
FACEBOOK PAGE
MORE SOCIAL AND LESS MEDIA
MORE SOCIAL AND LESS MEDIA
ENGAGE !
Travel Photos are the most popular form of content
shared online
FLICKR
Real Time = Mobile
Location!
FOURSQUARE
EVERYTRAIL
TRIPADVISOR
Recommendations of other Travelescreates TRUST
WHAT SHOULD I USE ?
Fish Where the Fish Are !Fish Where the Fish Are !
LISTEN!
PAN PARKS
PAN PARKS
ECOTOURISM
ADVENTURE TRAVEL
RESPONSIBLETRAVEL.COM
TRIPBOD
GREENTRAVELLER.COM
MYNATOUR
MYNATOUR
EDEN Storytelling Cycle
Gathering stories
+ Finding online and offline
+ Selecting / filtering
+ Editing
Publish stories online
+ Collaborative EDEN blog
+ Flickr Group
+ Youtube Channel
+ EDEN Page in Facebook
Share on social media
+ Google+
Participate in conversations
+ Answer questions
+ Ask questions
+ Connect and reward your online audience
EDEN Storytelling Flower
