Social Media Lead Generation
description
Transcript of Social Media Lead Generation
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Social Media Lead
Generation
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I’m Brian Halligan.Nice to meet you.
@KippBodnar
I’m Kipp Bodnar.Nice to meet you.
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I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
I wrote The B2B Social Media Book.
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#B2BSM
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I am a dork.
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We’ve got a a Problem.
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73% of CEOs
don’t believe
marketers drive
revenue.91
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
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Marketing isn’tArts and Crafts.
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We’re creative.
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An opportunity, not a problem.
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Your opportunity, to shine.
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Leads fix the problem.
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What is aLead?
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LEADS ARE A PROXYFOR SALES.
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@KippBodnar
Your goal shouldn't be to buy leads. Your goal should be to buy customers.
“” Tweet This!
#B2BSM
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What is aSocial Media?
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Social Media isn’t hugging customers.
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@KippBodnar
Social Media that doesn’t drive revenue is destined for failure.
“” Tweet This!
#B2BSM
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1Tweet
Form
Landing Page
How Social Media Leads Happen
Lead
Like CTABlog Post
Landing Page
+1 CTAProduct Page
Landing Page
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Information Transactions
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3 MUST-HAVES FORSOCIAL MEDIA LEADGENERATION:
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3
Build Social Media Reach
2 Maximize Content Discovery
Conversion Ubiquity
1
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Build Social Media Reach1
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Build Social Media Reach.
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Follow. Friend. Connect.
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Share lots of links.
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The shelf life of a social media link is 3 hours.
BITLY, 9/2011
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Automatic Sharing
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Leverage existing contacts.
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Use email for reach building.
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Maximize Content Discovery2
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Closed Millions In Sales From Online LeadsROI – 2800%!
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Content Calendar.
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Build social thank you pages.
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Conversion Ubiquity3
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Marketing is math.
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What is aCall-to-Action?
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Place CTAs Everywhere.
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Google.com/DFP
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Testing CTAs aid testing.
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What can you stop doing ?
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3
Build Social Media Reach
2 Maximize Content Discovery
Conversion Ubiquity
1
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Mastered the Mystery.
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Proved the CEO Wrong.
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You’re the Star.
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THANK YOU.