The Media and Social Media in the 21st centuryAdam WestbrookEuroForum July 2010

Freelance Multimedia Journalist Bauer Radio, Big Issue, VJ Movement, Current TV

Director & founder studio .fu

Lecturer in JournalismKingston University, London

Blogger and writerblog .fu, Duckrabbit, OWNI.eu, European Journalism Centre, adamwestbrook.co.uk

AuthorNext Generation Journalist, Newsgathering for Hyperlocal Journalists, 6x6 skills for Next Generation Journalists

Trainer & consultant KM Group, Leeds Trinity & All Saints College, Guardian Media Academy

social media is not just a passing trend

400 Million Users (2010)

26 million users (2010)

1.3 million users (2010)

133 million blogs (2009)

Source: ClickyBank 2010

35%

25%

go online regularly every month to update their social networking profle

go online regularly every month to manage a website or blog

Source: GlobalWebIndex 2010

48%go online regularly every month to update their social networking profle

social mediaand me

I start writing valuable content about here

social media and my work today●My personal blog & twitter profle have 2,500 followers and allows me to promote my ideas about the future of journalism and build my own brand as a journalist

●My storytelling blog is becoming a key way to push my business' unique position as expert storytellers to the non-proft market

●I blog occasionally for OWNI.eu, the European Journalism Centre and Duckrabbit.

●I use Twitter to build my brand and add value to my readers – by sharing links

●I read hundreds of blogs to keep up with trends, ideas and research stories

does social media make money?My social media work has brought me work, stories, commissions, invitations, the chance to speak at great events like this....

...but directly, it has never made me a penny

(but then it's never cost me anything either)

social media has changed journalism

the end of fortress journalism

we are no longer talking at our audiences

we are not even talking to our audiences

we are no longer talking at our audiences

we are not even talking to our audiences

we are talking with them

"The idea is to open the newspaper to the readers, to put them on the same level, and give the daily a more social feeling"

Borja Echevarría, deputy editor of El País

15,000 signed-up subscribers

100,000 readers a day

Make social media part of your armoury Use it as a way to fnd and share information as a story develops

Appeal for eye witnesses to events

Appeal for photographs and video if you can't get there yourself

Use Facebook to fnd case studies and source trends

Get readers to contribute to your coverage

Crowdsource data mining

Use Twitter to assess trends

Break news to your audience with Twitter & Facebook

With running stories use CoverItLive to create on going commentary

Be transparent about your newsgathering process

Get reporters on the scene to fle raw video with fip cams...

...or record short audio commentaries with audioboo

social media and you

Make blogging work for you

Make blogging work for you

01. add value – what can you write that really makes an impact?

02. write regularly – aim for 2 or 3 blog posts a week

03. aim to be a thought leader – be profound!

04. write “sneeze posts”

05. write lists

06. leave lots of comments

Make tweeting work for you

Make tweeting work for you

01. add value – what can you write that really makes an impact?

02. tweet links to great articles you've read

03. tweet profound things

04. re-tweet profound things from others

05. tweet a little bit of personality

06. think about when you tweet – when are your readers online & on Twitter?

get blogging

get booingget tweeting .1

create and addvalue to yourreaders .2

be prepared for me to be wrong .3

Adam Westbrookwww.adamwestbrook.co.ukTwitter @AdamWestbrook

www.livelifetothefu.co.uk