Social Media - Jan 4, 2012
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Transcript of Social Media - Jan 4, 2012
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Make the Most of Social Make the Most of Social Media in Your BusinessMedia in Your Business
Guiding you thru the SM Maze Guiding you thru the SM Maze to Develop Your Best to Develop Your Best
StrategyStrategy1/4/121/4/12
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Social StatsSocial Stats
Facebook – 800M worldwideFacebook – 800M worldwide
LinkedIn – 135M worldwideLinkedIn – 135M worldwide
Twitter – 8% of US populationTwitter – 8% of US population
Google+ - fastest growing and +1 benefitsGoogle+ - fastest growing and +1 benefits
YouTube – Google owned – 3 billion YouTube – Google owned – 3 billion views/day (70% outside US)views/day (70% outside US)
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
NeuroMarketingNeuroMarketing
Pictures – FlickR, PicasaPictures – FlickR, Picasa
Videos – YouTube, Screenr, MailVuVideos – YouTube, Screenr, MailVu
Recommendations/TestimonialsRecommendations/Testimonials
Emotions & SubconsciousEmotions & Subconscious
BrainBrainfluencefluence by Roger Dooley by Roger Dooley
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Forrester’s 4-Step Approach to set Forrester’s 4-Step Approach to set Social StrategySocial Strategy
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Where is Your Audience?Where is Your Audience?
B2B – LinkedInB2B – LinkedIn
Techies in Google+ & TwitterTechies in Google+ & Twitter
B2C (services) – Facebook & G+B2C (services) – Facebook & G+
Remember – 93% of all on-line business Remember – 93% of all on-line business opportunities begin with a searchopportunities begin with a search
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
3 Trends3 Trends
Mobile – Pulse, Currents, FlipboardMobile – Pulse, Currents, Flipboard
LocalLocal
SocialSocial
Your website or Hub must be optimized Your website or Hub must be optimized with these trends in mindwith these trends in mind
Content submission with FeedBurner, Content submission with FeedBurner, FeedBlitz, NetworkedBlogs, BlogCatalogFeedBlitz, NetworkedBlogs, BlogCatalog
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Know Your KeywordsKnow Your Keywords
WordsWords
PicturesPictures
MessagesMessages
Storytelling not traditional SellingStorytelling not traditional Selling
InBoundWriter.comInBoundWriter.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Strategic PlanStrategic Plan
Who Who WhatWhatWhereWhereWhenWhen
LinkedIn/Twitter Peak (lunchtime)LinkedIn/Twitter Peak (lunchtime)Facebook (breakfast/after work/weekends)Facebook (breakfast/after work/weekends)Business Blog (weekends & lunchtime)Business Blog (weekends & lunchtime)
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Editorial Calendar & ActivityEditorial Calendar & Activity
Blog 1-5x/weekBlog 1-5x/weekUpdate Status in LI 1-2x/weekUpdate Status in LI 1-2x/weekShare content in Groups 1/mo?Share content in Groups 1/mo?Be helpful - dailyBe helpful - dailyTweet 5x/day, RT or mention others- avoid Tweet 5x/day, RT or mention others- avoid sellingsellingComment- other Blogs, Group Discussions, etcComment- other Blogs, Group Discussions, etc
Keyword focused! Inbound attractionKeyword focused! Inbound attraction
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
LinkedInLinkedIn
HeadlineHeadline
Website URLs Website URLs
Vanity URL – email signatureVanity URL – email signature
Summary, Specialties – keywordsSummary, Specialties – keywords
GroupsGroups
Applications-Wordpress, Slideshare, Box.net, Applications-Wordpress, Slideshare, Box.net, Google Presentations, Reading List by AmazonGoogle Presentations, Reading List by Amazon
Company Profile with Products/Services Company Profile with Products/Services
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Is Your LinkedIn Profile Effective?Is Your LinkedIn Profile Effective?
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
LinkedIn Company ProfileLinkedIn Company Profile
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Company Page AnalyticsCompany Page Analytics
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
TwitterTwitter
Twitter is Worldwide but has options to Twitter is Worldwide but has options to send to just your connections, or privately.send to just your connections, or privately.
Twitter Search – Keywords, HashtagsTwitter Search – Keywords, Hashtags
Follow keyword Top InfluencersFollow keyword Top Influencers
Find local followersFind local followers
HootSuite, MarketMeSuite or TweetdeckHootSuite, MarketMeSuite or Tweetdeck
Share, Compliment, Retweet, RepeatShare, Compliment, Retweet, Repeat
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
What Makes A Good Tweet?What Makes A Good Tweet?
Headline – Top 10, How to, etcHeadline – Top 10, How to, etc
Hashtags - #business #iPad #yourkeywordHashtags - #business #iPad #yourkeyword
Hyperlink to more contentHyperlink to more content
Always give credit to the original author – Always give credit to the original author – mention their twitter handle either: mention their twitter handle either:
RT @carolhagen or via @carolhagen to RT @carolhagen or via @carolhagen to attract the author to you.attract the author to you.
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
What makes a Good Tweet?What makes a Good Tweet?
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
FacebookFacebook
Timeline Timeline
Use pictures, videos or hyperlinksUse pictures, videos or hyperlinks
Over 5000 potential friends – FB PageOver 5000 potential friends – FB Page
Custom Landing PageCustom Landing Page
Incorporate BlogIncorporate Blog
Consider AdsConsider Ads
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Be helpfulBe helpful
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Share Stories/NewsShare Stories/News
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Laugh & Be Human Laugh & Be Human All work & No Play makes you appear boringAll work & No Play makes you appear boring
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Google+Google+
Circles - message targeted groupsCircles - message targeted groups
Hangouts – 10 way video conf callHangouts – 10 way video conf call
+1 on more websites than FB Likes+1 on more websites than FB Likes
Edit your postsEdit your posts
Control of 5 picture series for profileControl of 5 picture series for profile
G+ Company Page fills search results G+ Company Page fills search results
+1s impact SEO rankings +1s impact SEO rankings
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Blogging BenefitsBlogging Benefits
Good Content generates inbound Good Content generates inbound marketingmarketing
Search engines Search engines
Social sites & people see good content as Social sites & people see good content as influential.influential.
Keyword rich content – Expert StatusKeyword rich content – Expert Status
Options: Wordpress, Tumblr, BloggerOptions: Wordpress, Tumblr, Blogger
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@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com
Links to MeLinks to Me
http://http://www.hagenbusiness.comwww.hagenbusiness.com/blog//blog/ http://carolhagen.wordpress.comhttp://carolhagen.wordpress.comwww.linkedin.com/in/carolhagenwww.linkedin.com/in/[email protected]@hagenbusiness.com602-570-7289602-570-7289@carolhagen@carolhagenhttps://plus.google.com/u/0/103099583052https://plus.google.com/u/0/103099583052997160382/about997160382/about