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Social Media IssuesSegment 6

Case Study:Rite Aid What This Company Is Doing Right And What You Need To Know About It.

TTC MediaIn an earlier segment, we showed you whatRite Aid was doing wrong and what theyare not watching out for that is hurting them.

In this segment we will show you what theyare doing right and why you need to pay closeattention to them along these lines.

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We took a number of screen shots to show you what Rite Aid is doing right and whyyou need to pay close attention to them.

You do not have to like them to appreciatewhat they are doing, but they sure are goingto make you say, WOW!

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So let's begin to explore the incredible jobthis company is doing shall we?

Pay close attention to the screen shots.

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TTC MediaYou may want to go back and look at the screen print again. On Facebook, yousee that Rite Aid requires you to becomea fan first before you can see the specialdeals they are offering. A very smart move.

It forces you to like them to get in on the Special offers. Very smart marketing.

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Look at the left hand column of that lastscreen shot. Notice that Rite Aid hasspent a great deal of money creating cartoon characters as part of their image. Very impressive. They also are using their company logo and have built the Christmas season around the logo.

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Rite Aid is also promoting an entire seasonselling campaign with flair. This is all verypowerful. Rite Aid is doing everything rightand we are still not done showing you allthe incredible work they have put into thiscampaign.

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Take a look at this section.This is a survey poll gettingcustomer feedback on various sales.

Incredibly effective.

TTC MediaWhat would this kind of customer feedbackdo for your business? Everything? Rite Aid is getting real time feedback learningwhat is working and what isn't. This kindof real time information is invaluable.

What are you doing? Never before in history has a company been able to get this kind ofinformational feedback. But now everyone can.

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Rite Aid Videos. Not exactlyan effective part of the overallcampaign but a valuable effortmust be pointed out.

TTC MediaWe don't want to beat up Rite Aid here on howthey are using video. Video is very importantin our opinion. Hosting videos on Facebook isnot at all effective. They have no search value.

You Tube videos show up in search engines. Facebook videos do not. Maintaining videoson Facebook is pretty much a waste of space.

TTC MediaRite Aid also gets feedback on their variousprograms and are able to redesign the programs based on customer feedback.

Are you more likely to do business with a company that listens and responds to yourconcerns? Of course you are. Rite Aidis taking full advantage of that fact.

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Give people advancednotices of your upcomingsales and specials and of course they are goingto follow you.

Do you think this is increasing their store traffic? You bet it is.

TTC MediaLook at those numbers. That is an incredible amount of likes.

That is also an incredible amount of people talking about this company.

TTC MediaRite Aid is doing everything right on Facebook.As far as this aspect of social media goes,everyone can learn from this example.

Rite Aid needs to look at the other social mediavenues and continue this type of success across all the platforms. Then you have a super powerhouse to contend with. Until thenthey are still missing the boat, but they do havethis area down.

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This ends segment 6 of Social Media Issues.

Segment 7 we will cover Video and the Best place to host your videos and why.

Social Media Issues is a continuous runningseries. Stay tuned for more.

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