Social media is… isn't ….

Paul Wilkinsonpwcom.co.uk

Pecha Kucha, Be2camp Brum, August 2009

Social media isn't going to fix your website

Social media isn't something you can dismiss without trying

@solobasssteve Commenting on Twitter without having used it for at least a month is like dismissing German as a ’shit language’ after trying it for a 24 hours.

Social media isn't something you can control or ban 

Social media isn't just for the 'youngsters' 

Social media isn't about B2B or B2C any more 

It used to be… Now it’s…

Top-down

Command and control

B2C

B2B

Bottom-up, side-to-side

Permission-based

B2C2B

B2i2B

one-to-many many-to-many (C2C)

Social media won't stop people saying bad things about you 

Social media doesn't work if you're anti-social 

Social media isn't just another broadcast opportunity

Social media is about watching and listening as well as talking

Social media isn't about you, you, you

Social media is about people having conversations online 

Social media is about opening new channels of communication 

Social media isn't going to transform your current employees …

… but social media may attract potential future employees 

Social media isn't 9-to-5

Social media isn't predictable

Social media isn't the place to hide behind a ghost-writer

Email

Work

Non-work

Social media is about being yourself

Social media is about making connections 

paul.wilkinson@pwcom.co.ukhttp://www.pwcom.co.ukTwitter: @EEPaulTel: 020 8858 1104, mob 07788 445920