"Social Media: Is It Worth It?"

Social media:Is it worth it?

PANELISTS: Audra Hoy / @audra_hoy / BrownBoots

InteractiveBeth Myers Landbo / @BethMyersLandbo /

FCEDCMarcus Sanford / @mesgdesign / BCI Burke Co.

July 21, 2010

There is no turning back.

• 22% of all time spent online is spent on social networking sites.

• 75% of households use social media.• Time using social media has doubled in

the last year.• Twitter has grown 1,250% in the last

two years.• 55% have at least one or more social

networking profiles."Social Media: Is It Worth It?"

"Social Media: Is It Worth It?"

What is social media?

It is a conversation.It cannot be ignored.It is happening with or without you. Engage.It is not free.It is a tactic, not a strategy.

"Social Media: Is It Worth It?"

Does the glass slipper fit?

Not every girl is Cinderella…and not every social media avenue is right for you.

1. What is your goal?2. What channels will help you reach that

goal?3. Why does that channel help you reach

your goal?4. How will you accomplish your goal with

that channel?

"Social Media: Is It Worth It?"

Social media planning

1. Find your target audience2. What is the purpose3. Find your voice. Be authentic.4. Work out the logistics 5. Work the plan

"Social Media: Is It Worth It?"

Determining your goals

• Awareness • Promotion • Network / Connect • Increase customer base• Build brand loyalty• Be a resource• Find potential prospects

"Social Media: Is It Worth It?"

Step away from the keyboard if…• You cannot maintain.• You don’t know what you want to say.• You cannot commit to a long-term strategy.• You cannot, or will not, give those representing

you on social media the ability to post or respond.

• You only plan to use “corporate marketing speak.”

• You still think that social media is free.• You can’t have a little fun!

"Social Media: Is It Worth It?"

What your boss wants to hear…• Are your competitors out there? What are they

saying?

• Are our peers/partners out there? What are they saying?

• Most importantly, are your customers out there? What are they saying?

What are they saying ABOUT YOUR BRAND?

"Social Media: Is It Worth It?"

L. I. S. T. E. N.

The single most important reason to be involved in social media…listening to your customers.

Listen to:• What they are saying about you (the good, the bad

and the ugly)

• What they are interested in, talking about and searching for

• Perceptions of your industry• The communication style of your industry

"Social Media: Is It Worth It?"

How to squeeze it in…

• Dedicate a specific time each day

• Delegate responsibilities

• Plan content in advance

• Don’t just hang out, you have other things to do!

"Social Media: Is It Worth It?"

The A-Team

@Dishnetwork@EAAUpdate@comcastcares@aurora_health@AJBombers@kavarna@BobNKFIZ@FdLPolice

"Social Media: Is It Worth It?"

Resources

• Social Media Examiner (www.smexaminer.com)

• MarketingProfs (www.marketingprofs.com)

• Duct Tape Marketing (www.ducttapemarketing.com/blog)

• Brian Solis (www.briansolis.com)

• Small Business Computing (www.smallbusinesscomputing.com)

• SocialMouths (http://socialmouths.com/blog)

• Robin Good (www.masternewmedia.org/social_networking.htm)

• Social Media Explorer (www.socialmediaexplorer.com)

• Alltop (www.alltop.com)

• Ragan Communications (www.ragan.com)

"Social Media: Is It Worth It?"

Tools

• Oneforty (www.oneforty.com)

• Hootsuite (www.hootsuite.com)

• Bulbstorm (www.bulbstorm.com)

• Flowtown (www.flowtown.com)

• Blastfollow (www.blastfollow.com)

• Tweetdeck (www.tweetdeck.com)

• CoTweet (www.cotweet.com)

"Social Media: Is It Worth It?"

Books

Twitter means business: How microblogging can help or hurt your companyby Julio Ojeda-Zapata

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Onlineby Warren Whitlock and Deborah Micek

(Add books)

"Social Media: Is It Worth It?"

Audra Hoy / @audra_hoyBeth Myers Landbo / @BethMyersLandbo Marcus Sanford / @mesgdesign

Presentation available on SlideShare: http://www.slideshare.net/BrownBoots