Social Media Introduction - Gravity Switch

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Social Media Introduction

February 24, 2011

Northampton Chamber of Commerce




Overview

01. Introductions

02. Twitter

03. Facebook

04. LinkedIn

05. Managing Social Media

06. Tips and Tricks

07. Questions



Who I Am / What I Do

derek allard [email protected]

Website designer / programmer

Website marketer (SEO / Social Media / PPC)

Maximize value of website

Return On Investment (ROI)



Who Are You?

Do you use Twitter?

Do you use Facebook?

Do you use LinkedIn?

What has your experience been?

What do you want from this workshop?



This Workshop Will Help You

Understand potential of social media

Get started with social media

Setup accounts and related tools

Define strategies for social media

Avoid common pitfalls



Workshop Materials

Presentation is posted at

http://www.gravityswitch.com/sm-chamber



Twitter



Twitter Overview

Microblogging service

Launched in March 2006

145 million registered users (Sep 2010)

Exponential growth 2008-2010



Why Would I Use Twitter?

Connect with customers / clients

Meet new people and new markets

Promote your goods and services

Become the expert



How Do I Set Up Twitter?

Create account (username)

Add avatar

Write bio

Add background



Screen Capture



How Do I Use Twitter?

Follow

Tweet

Reply

Retweet

Direct message



Screen Capture



Twitter Strategies

Use search (monitor keywords)

Converse (don’t broadcast)

Mix personal and professional

Use #hashtags

Be aware of Trending Topics

Think campaigns



Facebook



Facebook Overview

Social Network

Launched in February 2004 at Harvard

Opened to public in September 2006

More than 500 million active users

People spend 700 billion minutes each month

World’s most popular social network



Why Would I Use Facebook?

Build new relationships

Develop a page for your organization

Promote your goods and services

Become the expert



How Do I Set Up Facebook?

Create account

Complete profile (bio / photo)

Create facebook page



Personal page



Fan Page



How Do I Use Facebook?

Connect, connect, connect

Post updates, photos, videos

Create events

Send private and instant messages

Like pages



Facebook (Personal) Strategies

Find friends from email / name

Take advantage of friend suggestions

Converse (don’t broadcast)

Mix personal and professional

Be aware of privacy settings



Facebook (Page) Strategies

Leverage existing friends

Use company logo

Add company information

More professional than personal

Promote with Facebook ads ($)

Think campaigns



LinkedInLinkedIn



LinkedIn Overview

Social network

Launched in May 2003

90 million registered users (Jan 2011)

Geared towards business professionals



Why Would I Use LinkedIn?

Get introduced to business connections

Build credibility

Connect with like minded professionals

Become the expert



How Do I Setup LinkedIn?

Create account

Complete profile (bio / photo)

Build connections



Screen Capture



How Do I Use LinkedIn?

Connect directly or via introductions

Post updates / comments

Request and write recommendations



LinkedIn Strategies

Be more proactive

Review your connections connections

Participate in Groups

Participate in Answers



Managing Social Media



Twitter Clients

TweetDeck

Tweetie

Twirl

HootSuite



HootSuite

Simplifies posting

Shortens and tracks URLs

Post / monitor other SM platforms

Schedule posts for future times

Manage employee posting permissions



Screen capture NEED TO UPDATE



Tips And Tricks



Tips And Tricks

Use a tool to manage (HootSuite)



Tips And Tricks


Cross promote social media profiles



Tips And Tricks



Use as consistently as possible



Tips And Tricks




Keep etiquette in mind



Tips And Tricks





Ask questions



Tips And Tricks





Ask questions

Try anything once, be creative



Tips And Tricks





Ask questions


Integrate social media with your website



Tips And Tricks





Ask questions


Integrate social media with your website

Devote time to succeed with social media



Takeaways

Social media is a conversation

Your website is the hub of SM efforts

Become the expert in your field



Additional Resources

The Social Media Marketing Book by Dan Zarrella

Web Design and Marketing Solutions for Business

Websites by Kevin Potts

The Social Media Bible by Lon Safko and David K.

Brake



Thank You!

Derek Allard

Gravity Switch

[email protected] | 586.9596

twitter.com/derekallard

facebook.com/gravityswitch

linkedin.com/in/derekallard



Ask me Questions

Ask Me Questions

Social Media Introduction - Gravity Switch

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Transcript of Social Media Introduction - Gravity Switch