Intro to Social Media, Social Media Tools, Social Media Campaign
Social Media Intro
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Presentation from an intro to Social Media I am doing with a Scottish SME soon. They have requested practical work around Facebook and Twitter.
Transcript of Social Media Intro
Social Media
Listening
Product Research
EngagementAwareness
Sales
What Does It Offer Us?
Mix It Up...
Sales???
Serve
EngageListen
Golden Rules of Social Media
Get the right people involved
Do the groundwork
Have a Strategy
Create an Engagement Policy
Start slowly!!!
Golden Rules of Social Media
Be creative & innovative
Be transparent
Build relationships
Stay relevant
Get the mix right
Know your Tools - Twitter
Short &
Sharp
Drive Traffic & Track
Share Info
Serve &
RewardTwitter
Know your Tools - Facebook
Rich Conten
t
Low Frequency
Higher Scope Web Integra
tionFacebook
