Social Media in the NEPA Process - Three Case Studies
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Transcript of Social Media in the NEPA Process - Three Case Studies
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DOTs and Public Engagement: Social Media in the NEPA process
Lloyd D. BrownDirector of Communications
American Association of State
Highway and Transportation Officials
Western Association of State Highway and Transportation Officials
Colorado Springs, COJune 21, 2012
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What we’ll cover
• Social media tools• How are they being used• Recommendations for decision-makers
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Social media tools
What’s so social about today’s media?• Facebook• Twitter• YouTube
It’s all about the conversation!
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Most state use social media… but few actually use it socially
2011 AASHTO survey of state DOTS found:• 31 states use Twitter• 26 states use Facebook• 10 states have blogs, another 10 are
planning for blogs• Just 26 states have protocols for how
social media tools should be used.
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Putting social media to work
2011 focus groups & interviews reported state DOTs barriers to implementation:• Organizational culture• Budgets• Legal concerns
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State DOT Examples
• Iowa & Illinois DOTs: Chicago to Omaha Rail Line
• North Carolina DOT: Driving 95 Project• Maryland DOT: Baltimore Red Line
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Iowa DOT:Chicago to Omaha
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North Carolina: Driving 95
- Clearly marked- Clear expectations
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Driving 95 on Facebook
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Baltimore Red Line
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Recommendations• Social media are complementary tactics• A social media plan should include:
specifics about how your agency will use social media and what it hopes to achieve,
protocols for dealing with inappropriate comments or sensitive postings,
clarifies team or individual responsibilities for regularly updating the sites
and a process for recording comments
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DOTs and Public Engagement: Social Media in the NEPA process
4/26/2012 12
Contact: Lloyd D. Brown, Director of CommunicationsAmerican Association of State Highway and Transportation Officials
(202) 624-5802 office(202) 677-5811 [email protected]