Social Media in Special Libraries

Social Media in Special Libraries

1IntroductionSocial Media Definition: web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. (Griffey, 2010).

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WHY USE???

RelevancyMore people use online services Must stay currentCommunityMore connections, more knowledgeOrganizationUsersCollaboration

3BenefitsMonetaryCost and TechnologyFree or low feeSimple technology skills ProductivityIncrease: end result with less resources

Organizational SubdivisionsMarketing and BrandingStrong Presence public awarenessBuilt communities - third party promotion

Knowledge ManagementGathers informationNew ideas

4RisksCopyrightInfringement Special librariansUsersImportant steps to take:Copyright registrationPermission standards

Privacy

ConflictedALA Code of Ethics v. RelevancePrivacy settings

5ApplicationDevelopmentResearch, research, researchOrganizations philosophiesWhat and howSimilar organizations

Quality over quantity

ImplementationSufficient training is key!Beginning = challengingMarket servicesCreate enthusiasmNew ways of use

6VarietiesRSS FeedsSet up reader & subscribe Information comes to youWikisCollaborative website (Users can add and edit content)Team projects, distance learning, information logs

BlogsChronological online journal Allows users to comment on entries

Social Networking Facebook & TwitterMicro-blogging functionFollow individuals as well as companies

7Varieties ContinuedVirtual ReferenceSecond Life & Googles LivelyMore like a traditional reference desk but onlineSocial BookmarkingDeliciousSave favorites: any user / any computerLocate similar web pagesSocial PresentationsSlide ShareCreate, share, and locate similar presentations

8ExamplesFacebookGood Use:The National Library of Medicine (NLM) (http://www.facebook.com/nationallibraryofmedicine) Bad Use:The Florida Historical Library (http://www.facebook.com/pages/Florida-Historical-Library/120252881324271) BlogThe Affinity Health Library blog (http://affinitylibraries.blogspot.com/)WikiAssociation of Law Libraries (AALL) Computing Services Special Interest Section Wiki (http://aallcssis.pbworks.com/w/page/1189458/FrontPage)

9Creation of a WikiWikiSpaceshttps://judicial-circuits.wikispaces.com/ https://judicial-circuits.wikispaces.com/Fourth+Judicial+Circuit

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ReferencesArticles:

Armstrong, K. (2007). Using RSS feeds to alert users to electronic resources. Serials Librarian. 53(3), 183-191. doi: 10.1300/J123v53n03_12Bonson, E. & Flores, F. (2011). Social media and corporate dialogue: The response of global financial institutions. Online Information Review. 35(1), 34-49. doi: 10.1108/14684521111113579Business Reference and Services Section [BRASS]. (2011). Reference & User Services Quarterly. 51(2), 127-132. Retrieved from http://www.web.ebscohost.comElefant, C. (2011) The power of social media: Legal issues & best practices for utilities engaging social media. Energy Law Journal. 32(1), 1-56. Retrieved from http://www.web.ebscohost.comFerreira, A. & de Plessis, T. (2009). Effect of online social networking on employee Productivity. South African Journal of Information Management. 11(1), 1-11. Retrieved from http://www.web.ebscohost.comGodfrey, K. (2008). A new world for virtual reference. Library Hi Tech. 26(4), 529-535. doi: 10.1108/07378830810920879Griffey, J. (2010). Social networking and the library. Library Technology Reports. 46(8). 34-45. Retrieved from http://www.web.ebscohost.comHall, H. (2011). Relationship and the role transformations in social media environments. Electronic Library. 29(4), 421-428. doi: 10.1108/02640471111156704Huffman, K. (2006). Web 2.0: Beyond the concept Practical ways to implement RSS, podcasts, and wikis. Education Libraries. 29(1), 12-19. Retrieved from http://www.web.ebscohost.comMandal, P. (2011). Blog and its role in library and information science. Journal of Library and Information Technology. 31(3), 155-158. Retrieved from http://www.web.ebscohost.comMontalvo, R. (2011). Social media management. International Journal of Management & Information Systems. 15(3), 91-96. Retrieved from http://www.web.ebscohost.comMullan, J. (2009). Should we be more social? Law librarians and social media. Legal Information Management. 9, 175-181. doi: 10.1017/S1472669609990296Petit, J. (2011). Twitter and Facebook for user collection requests. Collection Management. 36(4), 253-258. doi: 10.1080/01462679.2011.605830Romero, N. (2011). ROI. Measuring the social media return on investment in a library. Bottom Line: Managing Library Finances. 24(2), 145-151. doi: 10.1108/08880451111169223

Pictures:Social media. Retrieved from http://www.seo.com/tag/social-media/Dollar sign. Image from Microsoft Clip ArtWoman at computer: Image from Microsoft Clip ArtCopyright Symbol: Image from Microsoft Clip ArtWoman training other woman on computer: Image from Microsoft Clip Art