Social Media in Social Good
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Transcript of Social Media in Social Good
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Social Media in Social Good
WHERE WE’RE AT &WHERE WE’RE HEADED
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About moi
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Quick poll
I think I’m in the wrong session.
Sit down Hilary, I got this.
I know enough it takes two hands to hold all my knowledge.
I’m familiar, I had a MySpace page.
Fist bump, I know enough to be dangerous.
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Takeaways part un Schedugram IFTTT Feedly Buffer Nuzzel Digg Deeper Swayy Pocket
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or ? Social media is a free tool Social media is a quick easy way to promote
our business Everyone’s on [insert latest greatest social
platform], we should too. Our donors/demographic aren’t on social
media We’ll get an intern to handle it We don’t have the time We don’t have enough to talk about
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“Social media is free.” No it’s not.
“Social media is quick & easy.” No it’s not.
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What are your goals Engaging community Retaining donors Acquiring donors Generating brand awareness Building thought leadership
“Our goal is to strengthen our community of supporters.”
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Takeaways part deux Search Instagram for content
Upload email lists to Facebook Impressions versus reach
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“I’ve heard Wakie is the latest platform, let’s get a Wakie account.”
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“Our demo is not on social media.” Most demos are on social media
Facebook Grandma checking up on her grandkids
Twitter Media
Instagram/Snapchat Next gen of donors
Pinterest Bloggers
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Takeaways part trois Social SEO
Make sure websites are mobile-friendly
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“John’s sister Mary plays tennis with Nancy who lives next door to someone who has a kid who is a freshman in the business school at USC and wants to run our social for July.” Social media is growing 3x faster than email Email lists grew over 11% Brand messaging Crisis communication In-tune
Donate now buttons .before@ Saving Snapchats
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“We don’t have the time.” Do you have a phone? Twitter multi-profiles Instagram multi-profiles iPhone/Android integration 30 minutes a day Schedule your retweets
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Takeaways part quatre Hashtags (ps. my dad still calls it a pound
sign) Good hashtag –
Put your kid in a neon yellow shirt and he’ll be much easier to find. Do a search for all kids in a neon yellow shirt and that will eliminate a lot of kids to help narrow your search.
Bad hashtag – Put your kid in shorts. Do a search for all kids in
shorts. You’re going to narrow down some, but not a whole lot.
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# Frequently used
#impact #fundraising #volunteer #donate #nonprofit #socialgood #philanthropy #donorlove #startinggood
Nonprofit hashtags #nptalk #nptech #npcomm #npcons #npmc #socentchat #SM4NP
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“We don’t have enough to talk about.” 80/20 rule Humor Babies Heartstrings Hunger Real-time Caption-this Fill in the blank
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Takeaways part cinq Podcasts –
Social media – Social Media Examiner Show, Online Marketing Made Easy with Amy Porterfield, Social Media Pros Podcast
Nonprofits – Nonprofits are Messy, The Nonprofit Ally Podcast (focus on social), Nonprofit Leaders Podcast
Facebook and LI groups for references, networks
Blogs www.bethkanter.org
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Things I’m crushing on Customer service
Creative use of new features
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Things I’m crushing on Snapchat filters
Custom Snaptchat filters
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Things I’m crushing on Bringing offline engagement online
Step n’ repeats Mini photo booths Social happy hours
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Things I’m crushing on Repurposing Facebook LIVE
content Download HD file, upload to
YouTube 30 second version for Twitter 60 second version for Instagram Transcribe into blog post &
embed into website
Creating events for Facebook Live streams
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Things I’m crushing on Facebook events Snapchat running
stories Not posting too much No more Periscope,
hello Twitter LIVE Instagram analytics
(well, all analytics really)
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Takeaways part six Repost app
@ihavethisthingwithfloors, 711k+ followers #ihavethisthingwithfloors, 350k+ posts
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Where it’s going… Virtual reality Increased social and e-commerce 360 degree videos Snapchat memories