Social Media in Latin America by Mauricio Pastrana
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Transcript of Social Media in Latin America by Mauricio Pastrana
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8/14/2019 Social Media in Latin America by Mauricio Pastrana
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Jump-starting a
Tequila Valley an outsiders POV of the latin-american Internet market
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About Me
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Did I say... outsider?
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Me, Me, MeB.S in Physics (FAU, Boca Raton) with a Masters inEconometrics (M.Ec., Univ. of Sydney).
Ive lived inMiami (well, and Boca), Sydney , Anchorage ,
Bogota and currently in Mexico DF .
I have held many positions consulting in digital media for Mexican and American companies including a long stint atGuerra Castellanos (ex-Edelman).
Whilst in Mexico, I started what is (apparently) the largestMexican community of web developers, technology andinternet professionals: Tequila Valley .
An active blogger and new media evangelist. When on agood day, Im also a certied PHP developer.
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Nets & Jets
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Tequila Valley
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... What is this valley you speak of ?
GoalsHelp A Meet BBe centerpoint at best, present at worst
to anything thats happening in new mediain Mexico.
Generate an internet culture.Help promote events that arrange people
towards an internet economy.
+ =
Central TenetsIts mexican.There are no presidents, no owners, no
creators ( cof-cof ) or stockholders.No rule is set in stone.
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This is not your average startup
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Its about convergence
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10 months, so?
SuperHappyDevHouse
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Other-Other valleys
(argentina)
(mexico)
(chile)(chile)
(ecuador)(peru)
(uruguay)
(argentina)
Hola
!(austin) (miami)
(mexico)
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What about Latin America?
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Some numbers rst
EnglishChineseSpanishJapaneseFrenchPortugueseGerman... source: Internet World Stats - http://www.internetworldstats.com/stats7.htm
464M
321M
131M
94M
74M
73M
65M
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Theres a common trafc pattern
= total trafc = total trafc ... remaining
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This market has had a couple of runaway hits- Nominated at the12th Annual SXSW
Web Awards- Part of
TechCrunch50
- iTunes Music Store#1 and #2 mostdownloaded
Technology Podcast(in spanish)
- 5 Million monthly unique visitors (11million pageviews) and
thus the most readcontent network inspanish.
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And theres something about Mxico YouTubeUploads by Country
1. USA: 34.5%2. Philippines: 3.9%3. Turkey: 3.4%4. Spain: 3.4%5. Canada: 3.0%6. Brazil: 3.0%7. Germany: 2.6%8. France: 2.6%9. Mexico: 2.6%10.Australia: 2.6%
27 million on the Internet(and only a 29% penetration rate)
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Shall we build a bridge?
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All we need are webapps ... in spanish
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psst , its really easy to transfer money over
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So?
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kthxbyefollow me on twitter: @mpastrana
(sorry, I treat these as mandatory)
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