Social media in health:

history, movements & current practice(s)

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Define terms such as social media & web 2.0

Show examples of how patients use social media

Put social media into historical context

Touch on social media usage in Canada

Future of social media in health

In ten (10) minutes

Turn to your neighbour, tell them what social media tool you use most often

On the count of three …

Social media terms or movements

A search at PubMed.gov reveals:

• health 2.0 — 29 citations, 2006-2013

• medicine 2.0 — 15 citations• web 2.0 — 313

citations• social media — 859 citations

Boulos MN, Maramba I, Wheeler S. Wikis, blogs and podcasts: a new generation of web-based tools for virtual collaborative clinical practice and education. BMC Med Educ. 2006;5;6:41.

1st article in PubMed?

AAP defines social media as “…any website that allows social interaction”

Web 2.0 refers to two-way interactions on social media to encourage participation, collaboration and knowledge creation

What is (social) media?

What is health 2.0?

Try instead: Van De Belt et al Definition of health 2.0 and medicine 2.0: a systematic review. JMIR. 2010.

Health 2.0 milestones1995 PubMed.gov

1998 Google, MedlinePlus.gov

2002 Web 2.0

2004 Facebook

2005 – Health 2.0

Patients Like

Me (‘04)

Apple iPhone (‘07), CureTogether (‘08)

2006 Twitter

2007 Tumblr, HootSuite (‘08), Pinterest

(’10)

2010-13 Quantified Self movement

21 million+ Canadians are on social networks 64% of Canadians have a profile on a social network18.2 million are on Facebook32% of us spent more time on social media than year before…

Canadians watch 1 hr. day of video – 80% from YouTube79% of us won’t leave home without our mobile device

How Canadians use social media

E-Patient movement

My Health Counts! e-Patients (1 min. video) http://www.youtube.com/watch?v=q8ZJ38pjJ0A

Host Susan Hunt, “e-Patient” Dave deBronkart & Lygeia Ricciardi, eHealth Professional

• Participate in a social revolution• Learn new skills, meet new people• Develop new friends, social bonds• Feel more informed …empowered• Follow health & wellness 2.0

The empowered patient

• Conversation is not always two-way• Dr. Google (self-diagnosis)• Reliability of information• Information overload• Other patients dispensing advice• Confidentiality, safety

Challenges for patients

Public health alertsMonitoring flu outbreaksParticipate in clinical trials E-doctoringSocial & psychological support Academic & clinical medicine research

Opportunities for patients

Be smart as you learn how to navigate

Be friendly online/offline with patients

Try one tool & proceed slowly

Attend public lectures & learn more

Talk to a medical librarian; ask your local public library

Follow Sun, Province, G&M, UBC eHealth Strategy Office

In closing, as an e-patient

http://hlwiki.ca/ http://ehealth.med.ubc.ca/

Using social media in health…

A two-way street