Social Media in Gujarati language, GoGujarati Case-study #GoRegional

www.digiwhirl.com [email protected] +91-9004350022

GoGujaratiConnecting Gujaratis across the World

A DigiWhirl Client Case-Study

[email protected] www.digiwhirl.com +91-9004350022


Brand GoGujarati

# GoGujarati is an initiative to bring Gujaratis from around the

world together via the free GoGujarati App and other digital

platforms including Facebook and Twitter

# Objective of the app: To provide a platform to be updated

and informed about the activities in this community

happening across the world

http://bit.ly/GoGujjuAndroid


Objective

# Create a highly engaged Gujarati community

# Create awareness and buzz regarding the app in this

community


Social Media Channels of Activity

Facebook

• Fun, Trivia & News

Twitter

• Interactions & Personal Connect

Emailer

• Connect with App Readers


We found the Gujarati community very passionate and excited

about this venture but one thing was clear – a Gujarati

community in English would not do

We took the step of providing high quality Gujarati script

content & Gujju-English (Gujarati written in English) towards

truly being a part of the Gujarati community


Multilingual Content Development

English, Gujju-English & Gujarati

Use of Gujarati language on daily basis via tweets & Facebook updates,

to build a deeper connect with audience!


Community Support


Facebook Insights

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Lifetime Total Likes - (Unique Users)


Facebook Insights

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Daily Page Engaged Users (Unique Users)


Twitter Insights

Steady growth in Twitter followers

About 400 followers in 6 months


Twitter Popularity

# Of total 3000+ tweets, almost 1500 of them were retweeted

and favourited

# Many very successful campaigns like #AmdavadSpecial,

#TrueSurati and #MasalaSpoof

# These various campaigns led to spikes in follower numbers as

well as a better qualitative connect with our community

http://www.slideshare.net/DigiWhirl/go-gujarati-twitter-contests


On the App front:

20,000 downloads in 3 months


Overview

# Using Gujarati language helped us bond with community

# Within 3 months the app has received more than 20000

downloads and the number is increasing

# The community has opened up with the brand providing both

positive feedback as well as new things they would like us to

initiate both on the app as well as social media platforms


Thank You

We Help Brands Socialize

Social Media in Gujarati language, GoGujarati Case-study #GoRegional

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