Social Media In Business for Kenya and Africa
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Social Media In Business THE REVOLUTION? John S. Karanja Founder & C.E.O Whive.com Twitter: @whive www.whive.com
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Learn how to use Social Media Tools in the African Context. Whive.com is a Social Media Tools Aggregator that offers a platform for SMS, Facebook, Twitter and Mobile Applications that are built for Africa. Already we have a reach of 100,000 Kenyans on a daily basis through our extensive network. Whive today is the fastest way to start a buzz for your product and/or service.
Transcript of Social Media In Business for Kenya and Africa
Social Media In Business
THE REVOLUTION?
John S. KaranjaFounder & C.E.O Whive.com
Twitter: @whive
www.whive.com
Definitions
• Social Media? Man is social , any medium that allows man to communicate with others is Social Media. E.g. SMS
• Business? Collective action of Production, Marketing and Supply aimed at making a profit.
www.whive.com
The Big Question
• How do I use Social Media for my business?
• How do I even know which tools to use?Answer: Look at,• Affordability.• Reliability.• Scalability.
www.whive.com
Why Social Media?
• Does it help Produce?• Does it help Marketing ?• Does it help Supply?• What is the Cost/Benefit Analysis?
www.whive.com
Forms of Social Media
Social Media is constantly evolving .• SMS - Short Message Service• Blogs • Micro Blogs like Twitter.com.• Social Networks like Facebook.• It needs to evolve locally - Whive.com.
www.whive.com
SMS
SMS now costs Kshs 2 on average.8 Million SMS sent everyday• Problem: I am only one person and I can
only send so many SMS’s a day.
• Solution: Bulk SMS is the answer. Send a single SMS to as many people as possible.
• Use Solutions like Sms254.com. www.whive.com
Internet - Social Media• Internet users in Kenya 8.7 million.• Internet/Data subscriptions in Kenya is 3.2
million.• Broadband subscriptions have increased
4.5 times from 18,600 subscribers to 84,700 in the last 3 months.
• Most internet users are MOBILE
www.whive.com
Mobile Apps: Whive.mobi
Start a Business Blog
• Hosting your Blog costs ~ Kshs 4000/year.
• See Whive.org• Write about your business regularly. • Send to Friends and Clients . • Put it on your Business Card.
www.whive.com
End Result
www.whive.com
MicroBlogs:
Microblog is a blog that allows only 140 Chars. Webs answer to SMS. • Allows you to Track Customer Feedback.• Allows you to Make Better Decisions.• Affordable.• Mobile.• Information is in Real Time.
www.whive.com
MicroBlogs: Twitter
www.whive.com
Social Networks
• Social Networks are powerful tools for Marketing & generating Feedback.
• They consist of our Friends & Relatives.• Word of Mouth is the oldest form of SN.• With technology there is now a huge
opportunity to go VIRAL.• Example: Jasmine Revolution Egypt.
www.whive.com
Whive.com Media Application
www.whive.com
Whive.com Facebook App
www.whive.com
Whive.com Twitter App
www.whive.com
Integration Points
• How do you use SMS, Blogs, MicroBlogs & Social Networks in business?
• Answer: Build an Internet Presence.• This has already began in Kenya.
BE AMONG THE FIRST!!!
www.whive.com
Whive.org Contacts
• Whive.org• 2nd Flr Timau Plaza, Arwings Khodek, Nairobi• TEL: +254 020 3875435, +254 020 2023351 • Mobile:+254 0725 274191• EMAIL: [email protected]• Website: www.whive.org
www.whive.com
ASANTE
www.whive.com
