Social Media in action with the Houston Zoo
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Houston Zoo Social Media Case Study: When Online Marketing goes WILD!! http://www.flickr.com/photos/16638697@N00/272814244/ http://www.flickr.com/photos/cybertoad/3224699416 Ed Schipul // Schipul - The Web Marketing Company // [email protected]
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17-Oct-2014 -
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Ed Schipul's PRSA Travel and Tourism Conference presentation on practical usage of online marketing and social networks for the Houston Zoo (www.houstonzoo.org).
Transcript of Social Media in action with the Houston Zoo
Houston Zoo Social Media Case Study:When Online Marketing goes WILD!!
http://www.flickr.com/photos/16638697@N00/272814244/http://www.flickr.com/photos/cybertoad/3224699416
Ed Schipul // Schipul - The Web Marketing Company // [email protected]
What we’ll talk about:
•Storytelling
•Real World meets Virtual World
•Online Community (isn’t for the birds)
Find this presentation:www.slideshare.net/eschipul
http://www.flickr.com/photos/sulla55/3305169516
1.6 million visitors / year4,500 animalsEstablished in 1922
http://www.flickr.com/photos/gsloan/1279044167
www.houstonzoo.org // www.houstonzooblog.org // www.flickr.com/houstonzoo // www.twitter.com/houstonzoo
Markets are Conversationswww.cluetrain.com // 95 Theses from 1999
www.flickr.com/photos/herselfsphotos/945412753
Social Media to tell a Storyhttp://www.flickr.com/photos/cybertoad/3211981392
So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
4 Elements of Storytelling
Celebrating the life of Mac, the baby elephantwww.houstonzooblog.com
•Mac naming contest (7500 entries)
•Mac’s birthday card contests
•Elephant adoption packets (thousands sold and increased awareness)
Mac the baby elephant (2006 - 2008)
Embeddable pics and videos
1000’s of personal Stories
http://www.houstonzoo.org/herpesvirusresearch/
Research Fund Drive
Helping a Community heal after a tragic losswww.houstonzoo.com/mac
http://www.youtube.com/user/houstonzoo
2008: Year of the FrogCombining Online Storytelling with Real World calls to action
Conservation Blog
Frog videos to share
Calls to Action
Houston Zoo Frog Blogwww.houstonzooblog.com/frog_blog
Real World meets Virtual World
Houston Zoo on Facebook (www.facebook.com) www.facebook.com/pages/Houston-Zoo-Inc/15008187525#
Strong fan following
Visual announcements
Fan photos
Planning an Online Fan Photo Day at the Zoohttp://www.houstonzoo.org/photographyday/
37 ‘Yes’36 ‘Maybe’
Facebook Ads - A big bang in a small packageChildren’s Museum of Houston (www.cmhouston.org)
s
• Integrated newsletter sign up campaign• Hundreds of email adds / Over one million impressions• Under $400 in paid ads
Harnessing the User Generated Content madness
http://www.flickr.com/photos/sulla55/3402883279/
http://www.flickr.com/groups/houstonzoophotooftheweek/
http://www.flickr.com/groups/houstonzoo/
http://www.flickr.com/houstonzoo/
The power of visualization on Flickr (www.flickr.com)
Online Community Buildinghttp://www.flickr.com/photos/imelda/1317211500
Twitter includes others in ongoing dialogueHouston Zoo on Twitter: www.twitter.com/houstonzoo
Houston Zoo pals growing their own networksContinuing the Mission and the Online momentum
www.twitter.com/RhinosIRF
www.twitter.com/krussohzg
www.flickr.com/photos/rhinosirf/
www.youtube.com/user/IntlRhinoFoundationhttp://intlrhinofoundation.wordpress.com/
Let’s review:
•Pick your charactersand tell your Story
•Combine online and offline events and promotions
•Pay attention to youronline relationships
Find this presentation:www.slideshare.net/eschipul
http://www.flickr.com/photos/billtex48/2178056762
Can we help you? Let us know!
Ed Schipul // CEO
Email: [email protected] Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul
