Social media in 2012 by jez jowett for fanographie
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Transcript of Social media in 2012 by jez jowett for fanographie
© Havas Sports & Entertainment
Social, Sport & EntertainmentWhat next in 2012?
#Jezmond (400 SoMe campaigns, 2billion engagements)
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Tomorrow is HereSays almost everyone
“Social media is the on-going conversation of the planet.
As time goes on, it is my home on the internet.
It is my home page, the place where I spend the most time.
It is where I do business. It is where I hang out with my friends.
It’s where I find out about new movies, television and products.”
Kurt Sondregger, VP Marketing, Ploom, 2008
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Hi,
Jez here. I love Travis - I hear they are doing a live gig from Boston tomorrow night at 2100GMT that is going to streamed on AOL Live and then available on DVD
Jez
Social conversations since 1999Using the internet
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FUCK OFF YOU MARKETING TWAT.This is a forum for fans not sales!
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Earned media could not be boughtFans and passions first
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Hi there, Marketing Twat here. Thought you might like to know that Travis are doing a gig from Boston tmw night at 2100GMT on AOL Live
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Earned through ‘value exchange’Honesty, personality, content, relevance.
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Thanks for the info! :-)
Conversation leads to relationshipInfluencer + social currency
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Quickly up to yesterday…The $15k Mexican Tweets
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1. Content is ElvisContent fuels conversations
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2011 sport clips & viralsSport + WOW factor (or humor) = entertainment
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http://www.youtube.com/watch?v=vt4X7zFfv4k
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2011 most viewed clipHow far will a fan go ?
10http://www.youtube.com/watch?feature=player_embedded&v=smtROJs-8BU
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2. Conversations always onConversations around content
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3. Power of CommunitiesContent & conversations communities
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4. Connectors & InfluencersWOM and genius
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5. Technology FascinationWhat the toys can do
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1. Social media confidence
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2. SoMe analysis and science ✔
3. Smartphone penetration & free wifi
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4. Stories and events worth sharing
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2012 A World Record Year?The year of Sports and Entertainment
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Social Media 2.0 Beyond Fans and Likes with engagement scores
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Social Media Strategy & Commitment Not just tactics
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Sports Social SubscriptionsFans using micro-payments or credits
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Sports & Technology & Social SharingReal time, live from and interactive
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The Social Olympics 2012Record Breakers
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Location Based EntertainmentCheck in and win.
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Live Events Get GreenerCarbon neutral, sustainable, fun recycling.
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Social-CommerceThe High St on Facebook
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Digital ConciergesYour own social PA. The new ‘Chief Listener’ job title
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Million Dollar BloggersSyndication and retreating
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Digital Amnesty DaySwitch off, have a conversations, face to face.
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