Social MediaHow to use it to impact development projects positively

Not anymore a fashion

Social and the world

Different uses

Urban vs. rural

• Low social media penetration in Africa.

• Is it worth the effort?

Digital gap

Digital gap

Urban vs. rural – The right debate?

• It’s true that many of our most important audiences in the Global South are yet to gain access to social media. Nonetheless, its role and influence within the information ecosystems we work in will only grow and its ability to support positive development outcomes demands exploration.

Rosie Parkyn, “The role of social media in development”, BBC Media Action, 2017

Urban vs. rural

Urban vs. rural

Urban vs. rural

Urban vs. rural

Internet.org

How can be use for development?

• “Social media can help in collecting data and adding to the usually quantitative elements of surveys, etc.”

• There is a link between (local + global) journalism, evaluation and social media:• Reach out to different stakeholders

• Connect and collect feedback and get out of the silo

Tobias Denskus, Malmo University

Have a plan (Ohio State University)

Have a plan, research, know your audience

Listen

Listen

Analyse

Analyse

Analyse

Ask

Participate and collaborate

Participate and collaborate

Participate and collaborate

Participate and collaborate

Participate and collaborate

A PDF document is a good repository. A LinkedIn blog is a source of discussion, collaboration and the perfect tool to generate impact.

Participate and collaborate

Participate and collaborate – beyond traditional networks

Participate and collaborate – beyond traditional networks

Listen, engage, collaborate

Thank you!