Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines Appendix The following...
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Social Media Guidelines
Transcript of Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines Appendix The following...
SOCIAL MEDIA GUIDELINES
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Social Media Guidelines
SOCIAL MEDIA GUIDELINES
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Our business model is based on person-to-person selling—leveraging the power of word of mouth.
While technology keeps changing, people sharing their enthusiasm for Nu Skin will continue.
Nu Skin supports and will continue to support active participation in social media.
DIRECT SELLING: THE ORIGINAL SOCIAL NETWORK
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Building relationships and expanding the “warm market”
Communicating
Sharing new information
Engaging with others and the company
Making contacts
Providing personal experiences and testimonials
SOCIAL MEDIA PROVIDES MANY OPPORTUNITIES
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Basic policies and procedures apply to online and offline communications
THE KEY PRINCIPLES AND POLICIES FOR SHARING ARE THE SAME— NO MATTER THE PLATFORM
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Share your experiences with Nu Skin products and the Nu Skin business
Make new friends and contacts
Offer support and interact with others
Link to Nu Skin’s website
Disclose that you are a Nu Skin Independent Distributor
WHAT WE CAN DO WITH SOCIAL MEDIA
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Join official Nu Skin fan pages
Share company approved photos, promotional videos, and business support materials
Share individual photos and videos regarding your personal experience with Nu Skin (e.g., incentive trips, global and regional conventions, and individual product usage)
WHAT WE CAN DO WITH SOCIAL MEDIA
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DO: SHARE YOUR LIFE WITH NU SKIN
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DON’T: recruit or attempt to sell products through any online classifieds, marketplaces or buy/sell sites or groups, Amazon, Ebay, etc
DON’T:recruit in public forums, discussiongroups, message boards, blogs, commentsections, or employment-based websiteswhen such recruiting violates the admin/moderator rules or terms and conditionsof such group or site
DON’T: use unapproved third partypictures, celebrity endorsements, orliterature to promote the products orbusiness
DON’T:use online contests, sweepstakes, raffles giveaways, or other games of chance
SOCIAL MEDIA DON’TS
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IMPROPER SOCIAL POSTSIMPROPER USE OF LOGO
IMPROPER USE OF TRADEMARK NAME PROHIBITED E-COMMERCE
UNAPPROVED BEFORE & AFTER UNAPPROVED/FALSE CLAIMS
IMPROPER POSTING ON BUY/SELL SITES
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DO: use claims found in approved Nu Skin marketing materials
DO: discuss our innovative ageLOC science
DO: recommend that customers talk to their healthcare provider for ALL healthcare concerns or questions
DO: share positive personal testimonials that are consistent with company approved claims
DO: follow the Product Testimonial Guidelines
PRODUCT CLAIMS DOS
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DON’T: claim that our products treat, cure, or prevent any disease, or that the product cured your own ailment
DON’T: state or imply that our products helped address, treat, cure, or prevent any disease or other medical condition, or that imply a result that is different from, or goes beyond, our approved marketing claims
DON’T: make claims for a product that are not found on Nu Skin’s website or in Nu Skin marketing materials applicable to your region or market
DON’T: use unapproved pictures, celebrity endorsements, literature, videos, or materials to promote the products—testimonials must comply with testimonial guidelines
PRODUCT CLAIMS DON’TS
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DO: share your WHY and be authentic and personal
DO: talk about the success that can come through hard work and patience
DO: talk about having fun with the business
DO: emphasize the importance of reselling the product
DO: talk about the competitive and innovative Sales Compensation Plan
DO: follow the Earnings Claims Guidelines
EARNING CLAIMS DOS
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DON’T: share details of individual commissions earned or the Sales Compensation Plan
DON’T: make lavish or unrealistic lifestyle claims
DON’T: offer or imply any guarantee of success by simply following a system
DON’T: display copies of bonus or commission checks
DON’T: use the terms “passive,” “recurring,” or “residual” income—rather, use “supplemental income”
DON’T: use hypothetical earnings that exceed those of the average distributor for the same period
EARNINGS CLAIMS DON’TS
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Pick the social platform that is right for you
Make sure to join the platform that fits your personality and interests (i.e., location, age, gender, or other target demographics and popular types of media)
Know the specific guidelines for each platform on which you participate
Follow Nu Skin’s distributor/market guidelines
Be clear on what you want to achieve through your social media activity (e.g., expand your warm market, connect with your downline, share experiences, etc.)
GETTING STARTED
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Set up a personal page
Share news and links about Nu Skin products
Invite people to Nu Skin meetings and events
Post company approved videos, marketing materials, and pictures
Link to the company’s website, an Executive Brand Director approved site, or your own Nu Skin produced distributor web pages
HOW TO PROPERLY USE FACEBOOK
Use the official Nu Skin corporate or market Facebook sites as a reference for approved content and pictures
Set up private groups for business building activities
Use private messaging for business building and training activities
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Share updates
Drive customers to your Nu Skin produced distributor websites
Share your enthusiasm about Nu Skin, the products, and the business
Share news/links about upcoming meetings and events
Build relationships by replying, retweeting, and joining discussions
Ask questions to spur conversations
HOW TO PROPERLY USE TWITTER
Respond to questions and set up one-on-one meetings for follow-up
Retweet announcements and tweets from Nu Skin’s official corporate and market Twitter accounts
Use personal hashtags to join in conversation topics and the Nu Skin community
Use private direct messaging for conversations relating to prospecting or business building activities
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Share pictures in real time
Post product pictures
Respond to questions and comments
Share pictures of you using and enjoying Nu Skin and Pharmanex products
Use/share photos posted by the company
Use personal hashtags to join in conversation topics and the Nu Skin community
Use private messaging for business building and training conversations
HOW TO PROPERLY USE INSTAGRAM
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Set up specific boards and post pictures, infographics, and videos that relate to you and your business
Pin corporate approved photos
Share links to your own Nu Skin produced distributor web pages
Share links of interest to your customers
Repin photos already posted by the company
Share individual pictures of product usage
Use private messaging for business building and training conversations
HOW TO PROPERLY USE PINTEREST
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View, share, and comment on company approved videos
Do not create and post/upload training videos that have not been approved by Nu Skin
Subscribe and engage with Nu Skin’s official corporate and market YouTube channels
Share individual videos regarding Success Trips, global and regional conventions, and individual product usage
Respond to private messages
HOW TO PROPERLY USE YOUTUBE
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Social Media GuidelinesAppendix
The following guidelines are provided for examples only, and are not intended as an exhaustive list of all permitted or non-permitted uses of a social media.
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SOCIAL MEDIA GUIDELINES—APPENDIX
WHAT WE CAN DO WITH SOCIAL MEDIA
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SOCIAL MEDIA GUIDELINES—APPENDIX
WHAT WE CAN DO WITH SOCIAL MEDIA
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SOCIAL MEDIA GUIDELINES—APPENDIX
SOCIAL MEDIA DON’TS
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SOCIAL MEDIA GUIDELINES—APPENDIX
PRODUCT CLAIM DO’S
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SOCIAL MEDIA GUIDELINES—APPENDIX
PRODUCT CLAIM DON’TS
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SOCIAL MEDIA GUIDELINES—APPENDIX
EARNINGS CLAIMS DO’S
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SOCIAL MEDIA GUIDELINES—APPENDIX
EARNINGS CLAIMS DON’TS
