Social Media Guidelines For Your Business

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SOCIAL MEDIA GUIDELINES A framework for community engagement on social networks

Transcript of Social Media Guidelines For Your Business

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SOCIAL MEDIA GUIDELINESA framework for community engagement on social networks

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SPORTING GOODS SCRIPT These guidelines apply to any Voices.com employee who create or contribute to

blogs, Facebook, Twitter, LinkedIn or any other kind of Social Media. Whether you

log into Facebook, Twitter, LinkedIn pages, or comment on online media stories

these guidelines are for you.

While all Voices.com employees are welcome to participate in Social Media, we

expect everyone who participates in online commentary to understand and to

follow these simple but important guidelines. These rules might sound strict and

contain a bit of legal-sounding jargon but please keep in mind that our overall goalis simple: to participate online in a respectful, relevant way that protects our 

reputation and of course follows the letter and spirit of the law.

Guidelines for Social Media Participation and Community Engagement

1.  Be transparent andstate that you work at Voices.com. Your honesty will be

noted in the Social Media environment. If you are writing about Voices.com or a

competitor, use your real name, identify that you work for Voices.com, and be

clear about your role. If you have a vested interest in what you are discussing,

be the first to say so.

2. Never represent yourself or Voices.com in a false or misleading way. All

statements must be true and not misleading; all claims must be

substantiated.

3. Post meaningful, respectful comments in other words, no spam and no

remarks that are off-topic or offensive.

4. Use common sense and common courtesy: for example, it’s best to ask

permission to publish or report on conversations that are meant to be private or 

internal to Voices.com. Make sure your efforts to be transparent don't violate

Voices.com's privacy, confidentiality, and legal guidelines for externalcommercial speech.

5. Stick to your area of expertise and do feel free to provide unique, individual

perspectives on non-confidential activities at Voices.com.

SOCIAL MEDIA GUIDELINES

For More Information

Contact your account executive

to learn how we can help you

succeed!

Service & Support

North America 1-888-359-3

International +1-519-858-50

Email [email protected]

Web http://www.voices.com

Corporate Headquarters

The Convergence Center

999 Collip Circle

London ON

N6G 0J3

I appreciate the

"peopleness" of 

Voices.com and its

employees. They

just make you feel

welcome. Plus, the

advise they providein their Vox Daily

blog is priceless.

Voices.com

provides an

abundance of 

resources for the

seasoned and

beginner voiceove

talent and theirstaff are always

looking for ways to

reach out and

provide the best

experience, all

geared towards

your success.

- J D Sebek, Voice Talent

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SPORTING GOODS SCRIPT 6. When disagreeing with others' opinions, keep it appropriate and polite. If 

you find yourself in a situation online that looks as if it’s becoming antagonistic,

do not disengage the conversation but consult with the PR Manager 

immediately for advice and/or to disengage from the dialogue in a polite manner 

that reflects well on Voices.com.

7.  If you want to write about the competition, make sure youbehave

diplomatically, have the facts straight and that you have the appropriate

permissions.

8.  Pleasenever comment on anything related to legal matters, litigation, or 

any parties Voices.com may be in litigation with.

9. Never participate when the topic being discussed may be considered a

crisis situation. Even anonymous comments may be traced back to your or 

Voices.com’s IP address. Refer all Social Media activity around crisis topics to

PR and/or Legal Affairs Director or directly to the CEO.

10. Be smart about protecting yourself, your privacy, and Voices.com’s

confidential information. What you publish is widely accessible and will bearound forever, so consider the content carefully. Google has a long memory.

SOCIAL MEDIA GUIDELINES

For More Information

Contact your account executive

to learn how we can help you

succeed!

Service & Support

North America 1-888-359-3

International +1-519-858-50

Email [email protected]

Web http://www.voices.com

Corporate Headquarters

The Convergence Center

999 Collip Circle

London ON

N6G 0J3

In today's

marketplace,

where customer

service is not a

priority,

Voices.com

performsconsistent, old

fashioned

customer service,

making voice over

artists feel their

needs are of the

utmost importance

to Voices.com. I'm

happy tocontinually sing the

praises of 

Voices.com!

- EJ Marr, Voice Talent

Page 4: Social Media Guidelines For Your Business

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For More Information

Contact your account executive

to learn how we can help you

succeed!

Service & Support

North America 1-888-359-34

International +1-519-858-50

Email [email protected]

Web http://www.voices.com

Corporate Headquarters

The Convergence Center

999 Collip Circle

London ON

N6G 0J3

FACTS & FIGURES ABOUT VOICES.COM

Voices.com was established in 2004 and is now the industry leading website that connects businesses with

professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely

upon the Voices.com marketplace to search for, audition and hire voice talents with the assistance of an easy-to-

use Web application and patented SurePay™ escrow payment service.

The winner of several awards, including “Best in Class” Interactive Media Awards, 1to1 Impact Award for

Customer Relationships Management, and the DigiFest New Voices Award, Voices.com has raised its profile

significantly this year ranking on the Hot 50 recognizing 534% growth over the past two years and just this year

was featured in Backbone Magazine’s and KPMG’s annual Pick 20 Listing as an “innovative company”.

Clients include NBC, ESPN, PBS, The History Channel, Reader's Digest, Comcast, Bell Canada, Microsoft, Cisc

Systems, ING, Western Union, Ford, GM, Jaguar, Firestone Tires, American Airlines, the US Army, the US

Government and thousands more.

ABOUT US