Social Media Governance: Realising Opportunities and ...governance.ie/uploads/files/Paul McGarrity...
Transcript of Social Media Governance: Realising Opportunities and ...governance.ie/uploads/files/Paul McGarrity...
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Social Media Governance:
Realising Opportunities and Mitigating Risks
Paul McGarrity Institute of Public Administration
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Social Media Overview?OPPORTUNTIES AND CHALLENGES
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Social Media Overview?Social Media Use in Ireland
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However….
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Social Media Overview?MAIN SOCIAL MEDIA RISKS
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A Staff Member Saying Something
Like This:
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Account Access and Governance
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Account Hack
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Doing Social Media Badly
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Making Your Staff Terrified of Using
Social Media!
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Social Media Overview?HOW TO MITIGATE SOCIAL MEDIA
RISKS
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Fostering a Digital Culture in Your Organisation
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Social Media Policy
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Knowledge & Confidence
through Training & Development
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Social Media Overview?Online Monitoring
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Dealing with Negative
Comments
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Emergencies
Reactive PR
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Emergencies
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Reactive PR
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Context: Explore the opportunities + foster a digital culture
Planning: Create a bedrock for social media success inc. mitigating risk
Recap…..
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Paul McGarrity