Social Media Fundraising In Online Networks
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Fundraising in Online Social Networks : No Country for Old Media Presented by David J. Neff @daveiam [email protected]
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This is the presentation I did for 2010 around Fundraising in Online Social Networks. Covers everything from Social Networking to Cause to the Frozen Pea Fund and takes a look at ROI and Technology for Non Profits to leverage in their efforts. Also talks about the lightscamerahlep.org Power of Ten Campaign.
Transcript of Social Media Fundraising In Online Networks
Fundraising in Online Social Networks : No Country for Old Media
Presented by David J. Neff@daveiam
Fundraising Online is in bite sized chunks.
Obama: Three million donors made a total of 6.5 million donations online.
Of those 6.5 million donations, six million were in increments of 100 dollars or less.
The average online donation was 80 dollars.
Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.
If there is a Online Social Network you should be in it. Own your spaces.
Your audience of donors already is.
Facebook has 350 million + users.
More than 35 million users update their status each day
More than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared
each week
Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.
Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.
ACS Island in Second Life• ACS Second Life
HQ Office Never closes Cancer
Information Support Groups Virtual Meetings Memorial
Messages Fundraising
Events
Relay For Life of Second Life
2004 Gala Raised: US$2,000
RFLofSL 2005 Raised: US$5,000
RFLofSL 2006 Raised: US$41,000
RFLofSL 2007 Raised: US$118,500
RFLofSL 2008 Raised: US$215,000
• Virtual-world fund raising events» Auction Virtual Items
» Virtual Garage Sale
» Musical Performance
» Clothing Fair
» Jail & Bail
» Movie Night
» Theme Party
Relay For Life of Second Life
events.cancer.org/SecondLife
Real world fund raising on Convio
Just like in the real world, RFLofSL is a fun-filled overnight event where individuals and team members take turns on the track.
Avatars donate Linden dollars.
Funds are raised at the event by:•Relay virtual items•Official donation kiosks •Luminarias
2009 RFLofSL : July 18-19
FROZEN PEA FUND + TWITTER = FINDING A CURE FOR BREAST
CANCER
BE EVERYWHERE PHOTO
Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.
Google Analytics, Summize.com, budurl.com, bit.ly, Compete.com, Tweetscan.com, Backtweet.com,
Google Blog Alerts Beta, Facebook Searches, Viewzi.com
