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Social Media From Walking to Running

Tommy Clifford

Brenda leopold

Carrie Keenan

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Session 1 OverviewDetermine Social Media's Function for Org

Establish Metrics for SuccessRecruit Volunteers

New Communication Channels

Promote Fundraising Events

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Generate Website Traffic

Session 1 Overview

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Determine ToolsBlog

Facebook

Twitter

YouTube

Session 1 Overview

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Write Your PlanApproved Content Ideas

Posting Frequency

Methods of Listening

Structure for Responding

Strategies for Audience Growth

Address Privacy & Security

Identified a Community

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Who Owns This?

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One Person Held AccountableFully Trained in Goals of Org

Must be Fully Committed

Role Must NOT be an afterthought

Who Owns This?

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Know Your CommunitySocial Media Offline Events

HashtagsOnline Chats

Build a Social Media Calendar

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What Channel?

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How Often?

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Twitter

Facebook

BlogYouTube

Where to Find Content?

RSS Feeds

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Organic PostsEventsFund RaisersMember Stories

Share Others Achievements

How To PostTwitter 140 Characters

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Facebook up to 400 ch.

Blog Posts unlimited

Rinse and Repeat

Consistency

Quality

Community

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Questions?

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Thank You!

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