Social Media for the Self Publishing Author
Transcript of Social Media for the Self Publishing Author
USING SOCIAL MEDIA TO EFFECTIVELY GET THE WORD OUT
Background
Why Social Media?
How to Use Social
Media to Sell a
Warehouse of Books,
Make “Let’s buy a
Yacht” Money and Live
the Life you Always
Wanted (Deserved).
By Greg Wood
Not So Fast….
We’re taking a right…
Prepare PlanCreate & Launch
Engage & Measure
Step 1. Prepare
My giant alien brain says you need to craft a brand.
Do any of these buttons create a marketing plan?
Have you defined your target demographic?
Interview
Step 2. Plan
Listen: Find the Who, What &
Where
Editorial
Digital Spaces
Promotions
Win, Win, Win!
Influencers
Content
Step 3. Create
Digital Footprint
Editorial Calendar
Content & Creative
Step 4. Launch, Engage and
Share
Give without the expectation of
getting something back in return.
Have fun. Boring = Fail. Let it out
and let your hair down.
Be open, honest and transparent.
Step 5. Measure, Optimize, Improve
People People who read your book and talk about it
People People who read your book and talk about it
How I Used Social
Media to Sell a
Warehouse of Books,
Made “Let’s buy a
Yacht” Money and
Lived the Life I Always
Wanted (Deserved).
By Your Name
Thank You