Social media for the pragmatic student

Social Media

For the pragmatic

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Social media

is…

All about the relationship.

And the conversation.


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It’s organic and emergent.


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It includes viral elements.

Communication

Reviews and Opinions

The old way is static.

The new way is dynamic.

Why should you care about social

media?

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Because, contrary to what your

mother told you to avoid

Everyone’s doing it!

Radio -

First – a bit of history: Number of years to reach 50 million users:

Sources: United Nations Cyberschoolbus Document and Mashable

38 years TV - 13 years Interne

t - 4 years Facebo

ok - Added 100 million users in less than 9 months

Ninety percent of people trust recommendations by people

they know.

(Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009


(Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009

Seventy percent of consumers trust recommendations of

consumers they don’t know.


Time spent on social networks and blogging sites

is growing at over 3 times the rate of overall

Internet. growth

(Nielsen Report, Global Faces and Networked Places, 2009)


Twitter 55 percent female tweeters, 45 percent male

(Quantcast)

As of January 2010, nearly 75,000,000 users (ComScore)

Some 50 million tweets a day (Twitter)

About 20 percent of users are active

347 percent jump since a year ago in people accessing the site via mobile browser = 4.7 million (social networking watch)

Facebook More than 400 million active users 50 percent of our active users log on to Facebook in

any given day More than 35 million users update their status each

day Average user has 130 friends on the site Average user sends 8 friend requests per month Average user spends more than 55 minutes per day on

Facebook There are more than 100 million active users currently

accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are

twice more active on Facebook than nonmobile users.

Myspace 125 million users, still one of the largest social

networks

Daily traffic is down from 61 million to 52 million since Oct. 2009. (Quantcast)

Male/female ratio is 50 percent

Largest age group is 18-34

11.4 million people access the site via mobile browser (Social Networking Watch)

YouTubeSecond largest search engine, after

Google

Surpased Yahoo in August 2008

U.S. Internet users watched 32.4 billion videos in January 2010 - YouTube.com accounted for nearly 99 percent of all videos viewed (ComScore).

LinkedIn• The site’s traffic is up in the recession.

• It has over 60 million members as of February 2010 (TechCrunch).

• Adding new members at a rate of about one member per second

• It’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today (ComScore).

• When launched in 2003, it took 477 days to reach first million members; the last million only took 12 days. (Oct. 2009)

Two-thirds of the GLOBAL population visits social

networks.

http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php


Estimated worldwide audience: 625 million

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That’s 1 in 13!

Estimated worldwide audience: 625 million

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Social networking continues to lead


…while other activities are stagnating

Social media adoption

(Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)

Social networking demographics

http://www.emarketer.com/Article.aspx?R=1007484

Old news: “If Facebook were a country, it would be the eighth most populated in the world.”- Mark Zuckerberg, Facebook founder, Jan 7, 2009.

New news: It’s No. 4 3.X

X400,000X3.

http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html

Social technographics ladder of engagement

http://blogs.forrester.com/groundswell/2009/08/social-technology-growth-marches-on-in-2009-led-by-social-network-sites.html

* Ninety-three percent of Americans believe that a company should have a presence on social media sites.

Source: Cone Business in Social Media Study, 2008

* Eighty-five percent believe that these companies should use these services to interact with consumers.

Where is social media heading?


Understand the power of universal search.

So what should you do?


Listen.

And talk.

And listen.

And talk.

And listen.

Immerse.

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Be strategic. Engage.


ResearchActionCommunicationEvaluation

Listen, and contribute to the conversations.


• Twitter• Twitter search - advanced

• Blogs• Technorati• Google blog search - SEO

• Forums• RSS• Google alerts• Social mentions

Social media case studies

Conclusion: It doesn’t have to cost a lot of money. Conclusion: Social media isn’t all about ROI, but financial profit can happen.Conclusion: Be friendly, real and honest. A great personality helps.Conclusion: Know when to use humor.Conclusion: Know when to speak. Know what to speak. Include crisis communications in your social media plan.

Social media case studies

Seven habits of a ninja social media pro1. Incorporate business analytics: FREE

http://www.sas.com/news/preleases/ondemandforacademics-nocostSGF10.html

2. Use Internet resources: FREE

3. Learn SEO: FREE

4. Educate yourself on social media basics: FREE

5. Get in on social media metrics: FREEhttp://kdpaine.blogs.com/themeasurementstandard/

6. Read these books: Not quite so free….or is it? Groundswell (Li and Bernoff), Putting the Public Back in Public

Relations (Solis), The New Rules of Marketing & PR (Scott)

7. Commit to your social media goal: FREE

http://designdamage.com/blog/index.php/201004/how-to-use-google-and-twitter-to-find-your-customers/

http://www.shiftcomm.com/downloads/SEO_for_PressReleases_SHIFT_tipsheet.pdf

http://www.shiftcomm.com/downloads/pr2essentials.pdf

Thank [email protected]

www.twitter.com/LindaJacobsonhttp://www.thesaltlick.blogspot.com/

Social media for the pragmatic student

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