SOCMED MARKETING FOR SME

YUSWOHADYBlog: www.yuswohady.com

Twitter: @yuswohady

INTRODUCTION

1

THE FIRST SOCMED MARKETING BOOK

IN INDONESIA

E = wMC2Marketing ENERGY(Horizontal Power)

Word of MOUTH (MOUSE)

Customer COMMUNITY

Offline

Online

“HORIZONTAL MEANS SOCIAL”

1 to Many Many to Many

Marketer asBROADCASTER

Marketer asCONNECTOR

VERTICAL HORIZONTAL

MARKETING 2.0MARKETING 1.0

Five Reasons Why Business is Social

ConversationConsumer

Generated Content

Collaboration Collective Intelligence

Community

!

DEMOCRATIZATION OF

RESOURCES

SIZE ISN’T MATTER ANYMORE

SOCIAL MEDIA AGE IS

SMALL BUSINESS AGE

REMEMBER...

THE MODEL

2

COCREATION

ACTIVATIONCONVERSATION

COMMON PURPOSE & IDENTITY

COMMON INTEREST

TARGET

CONSUMER

SOCMED MARKETING FOR SMETHE SIMPLE MODEL

STEP #1DEFINE YOUR TARGET CONSUMERS

STEP #2IDENTIFY COMMON INTERESTS

STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION

EXAMPLEAn SME that operates a pre-school

institution wants build a community of moms that concern with the development of their children.

#1. DEFINE YOUR TARGET CONSUMERS

CONVERSATION

THE HOME: Inspiring Moms

Blog

ACTIVATION

THE EVENT:Inspiring Moms

Award

COCREATION

THE BUZZ:Inspiring Moms

Community

EVANGELIST AND LOYALMOM CUSTOMERS

THE PROGRAM

THE GOAL

THE CONSUMERS

VISIONARY MOMS, ORDINARY MOMSGeographic: Urban, younger moms, 25-39Demographic: Have todler, pre-school, AB

Pshycographic: Modern, info freak, very concern about children development

#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children -

their school, food, health, activities, and of course... their future

#3. BUILD CONVERSATION, ACTIVATION, COCREATIONInvite customers to speak up

LANDING PAGE

“THE HOME”COMMUNITY BLOG

SM CHANNEL

SM CHANNEL

SM CHANNEL

THE SIMPLE SOCMED PLATFORM

“THE ROAD”

Every Company Is Media Company

EC = MCTom Foremsky

Because every company must create and publish content that attract its community member

MARKETING IS NOT ONLY ABOUT SELLING

IT’S ABOUT

FACILITATING

CASE STUDY

3

CASE STUDY

WINWEB

WinWeb is an SME that sells cloud-based small business software. It develops a social media strategy that facused on building community and creating relevant

contents for its target client i.e. small business.

THE PRODUCT AND SOLUTION

THE PRODUCT AND SOLUTION

THE PRODUCT AND SOLUTION

THE CONTENT: “HOW-TO” VIDEO PROGRAMS

THE CONTENT: CONVERSATION THROUGH BLOG

THE CONTENT: “TIPS-BASED” ARTICLES

THE CONTENT: CHANNELING THROUGH TWITTER

THE CONTENT: CHANNELING THROUGH TWITTER

THE CONTENT: CHANNELING THROUGH OTHER BLOG

CASE STUDY

YUSWOHADY

*note: narsis dikit nggak papa ya... Hehehe

LANDING PAGE

SM CHANNEL

LANDING PAGE

SM CHANNEL

SM CHANNEL: FACEBOOK - NOTES

SM CHANNEL: TWITTER

SM CHANNEL: FOURSQUARE

CONVERSATION: ARTICLE DISCUSSION

CONVERSATION: ARTICLE DISCUSSION

ACTIVATION: OFFLINE SEMINAR

ACTIVATION: OFFLINE SEMINAR

COCREATION: INVITE FOLLOWERS TO CONTRIBUTE

Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000

THANK YOU

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