Social Media for Schools Communications

SOCIAL MEDIA FOR SCHOOL COMMUNICATION TRAINING

A viable alternative communication and learning tool K2013237205 South Africa (PTY) LTD

Special OfferR999

The vast majority of our schools and non-profit organisations are actively engaged in social media activity. However, more often than not, social media is managed by a small team and rarely based on a strategy.

Our social media for schools course looks at the latest social media trends, data, case studies and tools, enabling Principals, Heads of Departments and Teachers to create a successful social media strategy and to integrate social media into areas such as: Learning, Teaching, Parents and Community engagements.

Attendees will finish the 2 day training with the ability to confidently create a social media strategies, manage on-going activity, measure performance and benchmark success.

ObjectiveOur aim is to help Schools understand, embrace and effectively use Social Media as an alternative tool for communicating. Given that Social Media is so ubiquitous today, we believe that Schools have no other option but to also use this platform to communicate. An effective communication campaign is based on the psychology of social behaviors of its audience, therefore constant, direct and personalised engagement in schools is a “Big Deal”.

Our rationaleGiven how the world has shifted to the digital age, it is our view that e-government is the only reality. “Social media creates a new dialogue, it takes the power of communications and messaging away from the mass media model and places it firmly into peer-to-peer, public discourse”, therefore to capture the attention of the audience, Social Media communication is a MUST

12 - 13 October 2015Portswood Hotel

Delegates will receive:

- All training materials and manuals

- A certificates of attendance

- Get very well fed whilst you’re at the training - we provide light morning and mid-morning coffee breaks with snacks, a buffet-style lunch with refreshments throughout the day

- Attend a relatively small (maximum 20 participants) Social Media course that’s interactive, informative and fun

E-mail: [email protected]

4 - 5 FEBRUARY 2016

GREY COLLEGE PRIMARY SCHOOL

BLOEMFONTEIN

10 - 11 MARCH 2016City Varsity Braamfontein

SPECIAL OFFER!!!

R 1 499.00

21 - 22 April 2016Kinston Academy GlenandaJohannesburg

25 - 26 April 2016Tzaneen Primary SchoolTzaneen - Limpopo

28 - 29 April 201621 - 22 April 2016Tshireletso Primary SchoolZone 1 MeadowlandSowetoJHB

Kinston AcademyGlenanda - Johannesburg

What Delegates will learn:This practical training session will focus on How to communicate effectively and efficiently as a School through the use of social media, with a focus of the following platforms:

1. Twitter2. Facebook3. You-Tube4. Blog

In particular, delegates will learn how to:

- Develop a new social media strategy to drive performance- based communications - Delivering the information that learners, teachers, parents and communities want,

when they want it, via the channel they prefer - Maximizing awareness of school activities, campaigns, mission and vision to learners

and all stake holders - Establishing Public, Private Partnerships and positioning schools as brand ambassadors

by pushing message out as well as pulling information in - Improving the use of technology to develop learning opportunities - Understanding the role of informed learners and citizens - Integrating social media tools into the existing internal and external schools

communication strategies - Bridging the Communication gap between schools and the department of education - Measuring the effectiveness of the social media strategy and demonstrating its values

within schools and the department - Preparing schools for a crisis by integrating their social media strategies into the

departmental crisis communication plan and policy - Enabling conversation and collaboration - Taking audience feedback and ideas and putting them into action plans


[email protected] www.phejanecommunications.co.za

KEY LEARNING AREAS INCLUDES: - Social Media 101 – Twitter, Facebook, You-Tube and Blogging - Content Communication - Powerful Social Media Trends - Top Social Networks in SA - Measurement - Crowd sourcing and effective Engagement - Effective Social Media and Time Management - Benefits of Social Networking - Dangers of Social networking - Online Reputation Management

Benefits of attending this courseFollowing this training course, you will be able to:

- Review your school social media presence and define a roadmap - Develop a meaningful and measurable social media strategy - Define and measure social media objectives and success - Understand the challenges of social media communication - Implement successful tactics to listen and engage with your key

audiences - Get internal buy-in and deploy an internal engagement

programme - Implement an organisation-wide social media policy and best

practice guidelines

Who should attend this workshop?

- Principals

- Heads of departments

- Teachers

- Schools Governing Body

(SGBs)

- Other Professionals and

support stake holders in

Schools

We provide FREE consultation for up to 3 Months from the day of the training, Schools will be afforded the opportunity to contact us for any help needed within this period

Support after this Social Media training



About the course Leader Donald Phejane

This practical training session will focus on How to communicate eff ectively and effi ciently Donald is Head of Digital Media and Managing Director at Phejane Communications. His career in the training industry span over 10 years, working for local and international companies, occupying both junior and senior positions in the diff erent disciplines of these businesses, sales and marketing management, sponsorship, business development, customer service and digital marketing.

Throughout his career, Donald has worked with Government organization across all spheres (Local, Provincial, National

government and State Owned Enterprises) in South Africa and other SADC countries, this allowed him the opportunity to learn and understand Government Policies, Structures and Processes. He later made a move into the research and development space, focusing on “New Media Marketing and Communications”.

In 2008, he went out on his own and launched a training research and development Agency focusing mainly on New Media and its impact on business, completing research projects such as the development of South Africa’s fi rst ever “Social Marketing Colloquium (2008)” which focused on “Eff ective Government Communications”. Other Social and Digital Media projects included Social Media Marketing (2009-2012), Mobile Applications Marketing and Communications (2013). Search Engine Optimization and most recently South Africa’s fi rst ever “Gamifi cation and Augmented Reality Marketing and Communications”.

Donald’s life on the internet dates back to the year 2000, using social platforms where he learned and developed solutions using social Media as a tool of intervention for social and economic development in emerging markets. It is his personal belief that Social Media platforms existed way before Mark Zuckerberg could even think of creating Facebook, back then these platforms were better known as “Chat Rooms”, the diff erence is only that their functionalities were limited (understandably so).

His other interests include Social participation and Activism, spending most of his time blogging and writing opinion pieces on social media platforms such as Facebook and Twitter. As a Youth Activist, he also researched and developed an ongoing “Youth and the Economy Colloquium” supported by the Mail & Guardian Newspaper and the National Youth Development Agency (NYDA), which deals with Africa’s Youth participation in the



DONALD PHEJANEDONALD PHEJANE

Follow Donald online:

- Expert Trainer - Comprehensive Course

Material - Lunch and Refreshments - Stationery - Certificate of Attendance - 3 Months Support

PRICE IS INCLUSIVE OF:


economy of the continent and the challenges they are faced with, working with other Youth Organizations across the African Continent.

He is also a Churchwarden at St Augustine’s Anglican Church in Soweto Johannesburg, amongst his duties at the church he also manages the church’s Social media platforms. As a public speaker, Donald’s style of presentation has elevated him to one South Africa’s most effective trainer with the ability to deliver his training material in the most dazzling and fun way. He is an expert in providing social media strategies insight and recommendations for improving Social media Communications and related marketing activity.

Tailor-Made Training ProgrammesWe understand that every organisation has different learning objectives across its workforce. Our in-house workshops are a cost effective way to deliver customised courses, which are created specifically to help enhance your social media performance. Whatever your requirements, we will work closely with you to provide a training programme that meets your learning needs.

What Delegates Say about our training:This course has given me a whole new outlook on Social Media – Jabulani Majozi (Media Liaison Officer – Parliament RSA)

The Facilitator has demystified my negative perceptions about “black trainers”, his presentation style is very excellent and easy going – Lorna Sepeng (Deputy Director – Gauteng Provincial Government)

I am very excited about all that I have learned, the facilitator was thorough and showed passion in what he does – Yvonne Mashishi (Deputy Director – Department of Environmental Affairs)

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PRICE DOES NOT INCLUDE:

@Donaldphejane

@Kgosiemang Phejane

@Donald Phejane

@DONALD PHEJANE


WE HAVE THUS FAR PROVIDED SOCIAL MEDIA TRAINING AND CONSULTING SERVICES TO ORGANISATIONS SUCH AS:

Organisation Name Contact Person Designation Contact Number Province

Departnment of Rural Development

Mtobeli Mxothwa Senior Manager: Media Liaison

012-312-9319 Gauteng

Uthungulu Municipality

Nombuso Dumakude

Manager: Public Relations

035-799-2500 KZN

National Prosecuting Authority

Bulelwa Makeke Chief Director: Communication

012-845-6000 Gauteng

Department of Environmental Affairs

Lavinia Engelbrecht Director: Communications

012-310-3858 Gauteng

Parliament of South Africa

Madimetsa Molekwa Communications Manager: NCOP

021-403-2430 Western Cape

Gauteng Office of the Premier

Lorna Sepeng Director: Communications

011-355-6000 Gauteng

North West Provincial Legislature

Sethunya Kgafela Head: Communications 018-392-7000 North West

And also:- Molemole Municipality- SITA- SALGA- North West Legislature- Gauteng Legislature - South African National Parks- Mpumalanga Provincial Government- South African Weather Services- National Department of Environmental Affairs- Sedibeng Municipality



Follow Donald online:


- Cape Winelands Municipality- Film and Publication Board- Road Traffic Management Corporation- National Credit Regulator

Cost Implications

Special Schools Price per delegate (Including VAT)

R 999.00

How to Register Complete the attached Registration Form and send it back together with your Proof of Payment to:

E-Mail: [email protected]: 0865153442

Banking Details Account Name: K2013237205 SOUTH AFRICA (PTY) LTDAccount Number: 62452648234Account Type: CurrentBranch Name: Client Resolution CentreBranch Code: 250231NB: Please use your School name as reference

Other Dates and venues:

• 5 – 6 October 2015 – University of Free State – Bloemfontein

• 8 – 9 October 2015 – City Varcity – Braamfontein – Johannesburg

• 15 – 16 October 2015 – University of KZN – Durban

- Expert Trainer - Comprehensive Course

Material - Lunch and Refreshments - Stationery - Certificate of Attendance - 3 Months Support

PRICE IS INCLUSIVE OF:

- Accommodation and Transport

PRICE DOES NOT INCLUDE:

@Donaldphejane

@Kgosiemang Phejane

@Donald Phejane

@DONALD PHEJANE


- DURBAN- MAHIKENG- JOHANNESBURG- NELSPRUIT- POLOKWANE- EAST LONDON

- KIMBERLEY

R1499.00

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Social Media for Schools Communications

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