Social Media for Responders
32
Social Media for Responders Your PIO has been hogging all the fun… FBC Emergency Preparedness Workshop 2012
-
Upload
fort-bend-county-office-of-emergency-management -
Category
Education
-
view
248 -
download
2
description
Transcript of Social Media for Responders
Social Media for Responders
Your PIO has been hogging all the fun…
FBC Emergency Preparedness Workshop 2012
Overview
• Who is using Social Media• Why do we care what they’re saying?• How can we listen in?• Does this work?
WHO IS USING SOCIAL MEDIA
StatisticsExamples
93 Percent
• BlogHer, April 2011
1/8 of time online is Facebook
• ComScore, February 2011
11 hours per week
• Bureau of Labor Statistics, June 2010
Statistics
• 96% of Generation Y joined a social network.
• 20% of marriages last year met online
• 50% of the world’s population is under 30
Second only to Email
• Chadwick Martin Bailey, September 2010
• China: 1.35 Billion• India: 1.21 Billion• Facebook: 845 Million•USA: 314 Million• Indonesia: 238 Million• Twitter: 200 Million
1 billion Tweets
WHY DO WE CARE WHAT THEY’RE SAYING?
It’s fast and relevantIt can make our jobs easierIt can make our jobs safer
It’s Fast and Relevant
It can make our jobs easier
It can make our jobs safer
HOW CAN WE LISTEN IN?
ToolsResources
Tools
• TweetGrid/TweetDeck• Trendsmap• Seekatweet• Twitter Search
Resources
• VOST• OEM
DOES THIS WORK?
YES…
Sgt. Dyer
• Conspiracy theories• Social Media darling• Online extension of
real-world• Facebook users
are gullible
San Antonio Fire
• Social Media Training• Radio call• TwitPic responds to
the scene
Fort Bend Tornados
• Every wind gust is a tornado• Pictures give weight• Craig Fugate
AKA Party
•Large party on the beach•Identifying key players•Social media monitoring
