Staff Development Methods to Promote Personal and Professional Growth
Social Media for Professional and Personal Growth
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Transcript of Social Media for Professional and Personal Growth
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THOMAS J. FOX
SOCIAL MEDIA FOR PROFESSIONAL AND PERSONAL GROWTH
Western MA
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What is Social Media
Online
conversations
supported by
digital tools.
What is Social Media?
Western MA
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Why is Social Media Important
• Individuals want to be connected to things they care
about.
• People want transparency.
• Relationships formed are more powerful than
advertising.
• Power to define and control brand slipping from
organizations.
Western MA
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DEFINE YOUR OBJECTIVES
Manage Expectations
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Empower
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Build Strategic Relationships
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Build Your Brand
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Tell Your Story
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Brand Storytelling…
•What do you stand for?
•What is your purpose?
•What are your core values?
Self Analysis
•Talk ‘to’ your community – not ‘at’.
•Develop a dialog.
•Build on common interests.
Positioning
•Discuss your values.
•How have you helped others?
•How can you help your community?
Educate
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MAKING SOCIAL MEDIA WORK
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Social media Is 100% Engagement
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Make a Plan
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Social Media Explained Via Donuts
Twitter I’m eating a #donut.
Facebook I like donuts.
Foursquare This is where I eat donuts.
Instagram Here’s a vintage photo of my donut.
YouTube Here I am eating a donut.
LinkedIn My skills include eating donuts.
Pinterest Here’s a donut recipe.
LastFM Now listening to “Donuts.”
G+ I’m a Google employee who eats donuts.
Western MAFrom www.geekinheels.com
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Experiment
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Share
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Listen
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Proactive
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Engagement Strategies
Personalize your brand
Respond to questions and comments
Prompt a response
Be brief
Share a variety of content
Encourage user-generated content
Recognize fans
Be consistent
Western MA
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Build Your Approach
Social media is a journey, not a destination.
Trust is cultivated through sharing.
Core values can’t be faked.
Know why you matter.
Make it matter to others – Tell Your Story!
Western MA
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BUILDING YOUR PERSONAL BRAND
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Authenticity
Western MA
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A Brave New World Western MA
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Hit the Road!
Western MA
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Relationship Building Is Valuable
• The relationships you build through networking all have the possibility of
evolving into opportunities – some professional, others personal.
– The most important thing you need to know about networking is that
it can be a slow process.
• Relationships take time.
– You have to build trust and allow people the opportunity to
understand the value you represent.
– Like planting a seed and watching it grow into a healthy tree.
Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
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Ain’t No Business…
• Networking is just like any muscle in your body.
– You have to work it out to get the most out of it.
• You’re a brand. And like popular brands, you have to position yourself
toward your audience.
• Taking the time to simply talk with people is an invaluable investment that
has far-reaching results.
• Business has to take a back seat when building relationships.
– Honest conversation and care is genuinely felt by others, and it is
something not commonly experienced on a daily basis.
Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
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Engage!
Western MA
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Networking 101Western MA
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Get Together!
Western MA
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Whatcha Doin’?
Western MA
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Help Me, Help You!
Western MA
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Questions?