Social media for Practitioners
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Date Sat 3rd Dec 2012. EB 0.9 Bath University Social Media for Practitioners Mike Johnston
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A brief overview of social media, platforms and practice. PDF.
Transcript of Social media for Practitioners
Date Sat 3rd Dec 2012. EB 0.9 Bath University
Social Media for PractitionersMike Johnston
some issues
some issues
RIENDS?
some issues
some issues
some issues
social m
edia
some history
WEB 1.0
some history
WEB 2.0
Practitioners
The ‘Reputation Economy’
Attention
Conversation
Learning
The power of networks
case study 1
case study 2
3 questions
what social media platforms are best suited?
what ‘voice’ do you need to use?
what are his competitors doing?
how can he differentiate himself?
case study 4
See the LSE’s Academic’s guide to Twitter
Tweeting
✤ join!
✤ writing
✤ following
✤ retweeting
✤ hashtags#(Twitterfall)
✤ etiquette
See the YouTube creator’s Playbook
See how Journalists are using Instagram
tips
Use Google Alerts
Use a ‘reader’ of some sort
Enjoy it
Give it time
