Social Media for Photo and Video Pros
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Transcript of Social Media for Photo and Video Pros
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Social Media for Photo and Video Pros
0. Introduction
Agenda
๏ What is Social Media?
๏ The State of the Internet
๏ Social Media Growth
๏ Becoming an Enlightened Social Media User
๏ Posting Strategies
๏ Monitoring Your Social Identity
๏ Best Practices for Specific Platforms
Richard HarringtonI'm a visual storyteller exploring the fusion of photography and video. I'm all a husband & father
Vital StatisticsAuthor 40+ Books
Author 150+ Video Courses
Publisher of 2 Websites
Adjunct Professor
Conference Speaker
Business Owner
Inventor
Photographer
A Brain IntegratedHow I try to serve both halves and put them to work for creative problem solving
The Logical Side
๏ Project Management Professional
๏ Business Owner – RHED Pixel & Media Factory
๏ Technical Consultant
๏ Instructor & Lecturer
๏ Book Publisher
๏ Website Publisher
Past Projects
๏ Adobe
๏ America Online
๏ American Diabetes Association
๏ American Israel Public Affairs Committee
๏ American Red Cross
๏ Apple
๏ Children's National Medical Center
๏ CNN
๏ Department of Veterans Affairs
๏ Drobo
๏ Federal Communications Commission
๏ lynda.com
๏ Major League Baseball
๏ Microsoft
๏ Smithsonian Institute
๏ Under Armour
๏ US Air Force
The Creative Side
๏ Director & Executive Producer
๏ Photographer
๏ Film & Video Editor
๏ Motion Graphics Designer
๏ Journalist
๏ Podcaster
0.1 Welcome
1.1 A Working Definition of Social Media
Social Networking
๏Good for reconnecting with colleagues and former co-workers
๏Do not overstep
๏Do not act needy
๏Share your personality and passions
๏Use good taste
Social Media Outlets
๏Business Networking
๏Social Networking
๏Mobile Networking
๏Blogging
Social Media Outlets
๏Snapchat
Content Networks
๏ YouTube
๏ Vimeo
๏ Behance
๏ Slideshare
๏ 500px
๏ Flickr
๏ Plotagraph Social
๏ Piqsure
1.2 Cutting Through the Hype
SOCIALMEDIA
EXPERT
1.3 Exploring the reasons people avoid social media
Why to Not Use Social Media
๏ It takes too long
๏ I don’t have anything to say
๏ I’m boring
๏ My company won’t let me
๏ It’s just a waste of time
1.4 The Rise in User-Generated Communities
1.5 The Impact of Social Media on Your Creative Business
Have a Profile on a Social Networking Site
0%
25%
50%
75%
100%
817873
6762
535248
3424
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Edison Research
Information Gatekeepers
๏ 1871: Western Union controls 90 percent of U.S. telegraph traffic.
๏ 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks.
๏ 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in.
Information Gatekeepers
๏ 1997: About half of all American homes with Internet access get it through America Online.
๏ 2002: Microsoft Internet Explorer captures 97 percent of the worldwide browser market.
๏ 2014: Amazon sells 63 percent of all books bought online—and 40 percent of books overall.
Internet Users in USMen 89%Women 86%
Age 18–29 99%Age 30–49 96%Age 50–64 87%Age 65+ 64%
Source:Pew Internet Life
Internet Users in USEDUCATION
High School Grad 81%
Some College 94%
College+ 98%
Source:Pew Internet Life
Internet Users in USINCOME
Less than $30,000 79%
$30,000–$49,000 90%
$50,000–$74,999 95%
More than $75,000 98%
Source:Pew Internet Life
Internet Users in USURBANITY
Urban 89%
Suburban 90%
Rural 81%
Source:Pew Internet Life
I WanT, wHat I Want,
when I want it!
I WanT, wHat I Want,
when I want it, WHERE I WANT IT!
2. The State of the Internet
Key Trends in Internet Use
Access to the Internet
High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at Home
0
20
40
60
80
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
73
67687066
6266
63
55
4742
33
24
1611
63 233335710
15
232830
373841
34
Dial-Up Broadband
Adult Internet Consumption % of US Adults who use the Internet
0%
20%
40%
60%
80%
100%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
88%86%84%84%83%79%76%76%74%74%71%
68%63%61%59%
55%52%
US Adults
Top 20 Countries by Number of Internet Users
http://www.internetworldstats.com/top20.htm
Rank Country Internet Users Population %
1 China 731,434,547 52.7%2 India 462,124,989 34.4%3 United States 286,942,362 87.9%4 Brazil 139,111,185 65.9%
5 Indonesia 132,700,000 50.4%6 Japan 118,453,595 94.0%7 Russia 104,553,691 72.9%8 Nigeria 93,591,174 48.8%9 Germany 71,727,551 89.0%10 Mexico 69,915,219 53.7%
Top 20 Countries by Number of Internet Users
http://www.internetworldstats.com/top20.htm
Rank Country Internet Users Population %
11 Bangladesh 66,965,000 40.6%12 United Kingdom 60,273,385 92.0%13 Iran 56,700,000 70.0%14 France 56,367,330 86.8%
15 Philippines 54,000,000 52.0%16 Italy 51,836,798 86.7%17 Vietnam 49,741,762 52.1%18 Turkey 46,196,720 57.4%19 Korea, South 45,314,248 89.4%20 Thailand 41,000,000 60.0%
World Internet Usage And Population Statistics
http://www.internetworldstats.com/stats.htm
CountryPopulation
(2017 Estimate)Population % of World
Penetration Rate (% Pop.)
Africa 1,246,504,865 16.6% 27.7%
Asia 4,148,177,672 55.2% 45.2%
Europe 822,710,362 10.9% 77.4%
Latin America / Caribbean 647,604,645 8.6% 59.6%
Middle East 250,327,574 3.3% 56.7%
North America 363,224,006 4.8% 88.1%
Oceania / Australia 40,479,846 0.5% 68.1%
WORLD TOTAL 7,519,028,970 100.0% 49.6%
Key Social Statistics
Have a Profile on a Social Networking Site
0%
25%
50%
75%
100%
29
43
58
7380
8683
12–17 18-24 25-34 35-44 45-54 55-64 65+
The Infinite Dial 2017
Social Media Awareness
Snapchat
Tumblr
0% 25% 50% 75% 100%
39%
56%
58%
70%
82%
88%
90%
95%
The Infinite Dial 2017
Social Media Usage 2013—2017
0
20
40
60
80
100
Facebook LinkedIn Instagram Twitter Pinterest Snapchat
293023
34
22
67
232521
29
20
64
18211824
18
62
1313161922
58
310
151217
58
2013 2014 2015 2016 2017 The Infinite Dial 2017
Social Media Used Most Often
Facebook 62%Instagram 9%Snapchat 9%Pinterest 5%LinkedIn 4%Twitter 3%Others 8%
The Infinite Dial 2017
Social Media Used Most Often (Ages 12–24)
Facebook 39%Snapchat 31%Instagram 20%Twitter 1%Others 9%
The Infinite Dial 2017
The Rise in Mobile Computing
Smartphone Growth
0%
20%
40%
60%
80%
100%
2009 2010 2011 2012 2013 2014 2015 2016 2017
81%76%
71%61%
53%44%
31%
14%10%
226 Million
The Infinite Dial 2017
Smartphones by Age
0%
0%
1%
1%
1%
12–24 25–54 55+
60%
89%95%
51%
84%
93%
45%
81%86%
36%
68%
78%
25%
64%68%
19%
53%61%
201220132014201520162017
The Infinite Dial 2017
Mobile Strategy
๏ Mobile-friendly theme
๏ Summary pages to minimize scrolling
๏ Optimize images for mobile
๏ Use formatting to ensure text scales properly
Tablet Growth
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015 2016 2017
53%51%49%39%
29%18%
13%5%
148 Million
The Infinite Dial 2017
Consumption of Video Online
Internet Connected TV
0%
25%
50%
75%
100%
2014 2015 2016 2017
64%60%58%51%
179 Million
The Infinite Dial 2017
The Impact of YouTube
๏YouTube has over a billion users — almost one-third of all people on the Internet
๏Every day people watch hundreds of millions of hours on YouTube and generate billions of views
๏YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
https://www.youtube.com/yt/press/statistics.html
The Impact of YouTube
๏More than half of YouTube views come from mobile devices
๏YouTube has launched local versions in more than 88 countries
๏You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)
https://www.youtube.com/yt/press/statistics.html
Consumption of Photos Online
Photos are Key
๏ 54% of adult internet users post original photos or videos online that they themselves have created. We call them creators and their number has grown from 46% of internet users last year.
๏ 47% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators and their number has grown from 41% of internet users last year.
Pew Internet Life Project
Social Trends with Images
๏ In 2016, 2.5 trillion photos were estimated to be shared or stored online
๏ The number of photos shared online is about 31 times the volume taken (let alone shared) in the 1990s, when about 80 billion were taken every year
๏ Over 90 percent of the photos shared or stored online will have been taken on a smartphone
๏ There is a stronger reaction to social network posts with photos. Posts with photos get 53 percent more ‘likes’, 104 percent more comments, and 84 percent more click-through than text-only social posts.
Deloitte Global
3. Becoming an Enlightened Social Media User
The Order of Operations
THE PROCESS
LISTEN
FOLLOW
CURATE
TRY TO HELP
ORIGINAL CONTENT
Social Media Tenets
There’s always somebody willing to work for less than you.
There’s always somebody who has more talent than you.
There’s always somebody who’s smarter than you.
There’s nobody out there who is exactly like you.
When they can, people choose to do business with people they like and respect.
Be real… Be nice… Be you...
Showing a Genuine You
Creating Personal Guidelines
Be Genuine
Be Well-Rounded
Be Passionate
Be Respectful
Be an Expert
Be Involved
Be Consistent
Avoiding Oversharing
Avoiding Oversharing
๏ Discuss with your spouse or partner
๏ Balance personal views with client relationships
๏ Consider using multiple accounts
๏ Social media addiction
๏ Confidentiality/privacy concerns
๏ Nothing is private online
SENDING AMESSAGE
NEEDY
FIGHTER
FULL OF IT
UNTRUSTWORTHY
MANIPULATING
Posting Strategies
How Often to Post
How Often Should I Post?
๏ Search engines index blogs that have regularly scheduled posts
๏ Post on the same day of the week
๏ Pick a schedule: ๏ 1 x per week (Tuesday OR Wednesday OR Thursday) ๏ 3 x per week (Monday/Wednesday/Friday) ๏ 5 x or 7 x per week (Daily or Weekdays)
๏ Write your posts in advance and schedule them to appear on the days you want
What to Post
How to Write for Social Media
๏ People scan; they don’t read word-for-word
๏ Put the important info first
๏ Use headlines and subheads
๏ Use bullets and boldface
๏ No underlines
๏ Boldface important terms “keywords”
๏ Use links and images
Size Matters
๏ Make Everything Shorter
๏ Books → E-Books
๏ Websites → Blogs
๏ Blogs → Tweets
๏ Focus on Mobile
๏ Respect Time
Think About the Message
๏ Add value to your audience’s lives
๏ Don't sell them stuff
๏ Try to focus on others
๏ Pull…. not push
๏ Create content not ads
Good Posting Habits
๏ Post updates whenever you add a new blog post
๏ Post quick tips related to your industry
๏ Ask provocative/open-ended questions
๏ Share good news and accomplishments
๏ Engage others and comment
The Power of Images
Images for Your Posts
๏ People are far more likely to read a post with an image than without one
๏ Include at least one image and alt-tag it
๏ Don’t borrow images or content from other blogs or online content
๏ Use images in public domain (Government, Wikimedia Commons, Flickr) or your own images
๏ Use stock sites to supplement if needed
Why Use Images?
๏ Visual Interest. Appealing images attract readers' attention to the copy, and encourage them to stick around to read the post.
๏ Layout. Images can be used to break up long blocks of text and create hierarchy to the content.
๏ Information. Visuals can add a lot of information to a story.
๏ SEO. Use alt-tags and a file names so that images can be optimized for search engines.
๏ Search. Google image search offers another way for people to find your content.
Scheduling Posts
Feed Social Media
Feed Social Media
COMPUTER DEMO
HTTPS://APP.DLVRIT.COM/SHARE/AUTOMATE/NEW/INPUTS
Feed Social Media
Feed Social Media
Feed Social Media
Considering the Terms of Service
sublicenseable
transferable
without limitation
Monitoring Your Social Identity
Searching Your Identity with Saved Searches
To Save a Twitter Search
๏ Sign in to your Twitter account.
๏ Type your query into the box at the top of the page and hit return.
๏ Click on the three dots icon and select Save search from the menu.
๏ You may have up to 25 saved searches per account.
Measuring Your Social Media Impact
Fake Followers Checkhttps://fakers.statuspeople.com/V/1
Agiliencehttps://agilience.com/
Protecting Your Reputation
Verified Accounts
http://twitter.com/help/verified
Best Practices for Specific Platform
Get Results with Facebook
๏ Avoid games and excessive app connections
๏ Share photos and video more
๏ Be very personable
๏ Don’t worry about number of followers or connections
๏ Prune your network
๏ Stay in touch with people you like
๏ Follow closely the ones you are most interested in
๏ Split your identity if needed
Pages Are Challenging
๏ People who like you still don’t see your stuff
๏ Pay for play model
๏ Need to have an advertising budget
๏ Fans don’t matter, engaged customers do
What is Twitter?
๏ A micro-blogging platform (similar to texting)
๏ Limited to only 140 characters
๏ You can insert links, photos and video on site
๏ You can follow people and they can follow you
๏ You can embed Twitter on a blog or website
๏ Optimized for mobile devices
๏ Leads to passive intimacy
How to Speak on Twitter
๏ Use @ to indicate the person you are tweeting
๏ @rhedpixel to talk to me
๏ Re-Tweet something you want to share
๏ Start tweet with RT to comment
๏ Alternatively, use the official Retweet function
๏ Use hashtags # sparingly
๏ hashtags.org – directory to tags
Get Results with Twitter
๏ Post updates whenever you add new blog post
๏ Post quick tips related to your content
๏ Ask provocative/open-ended questions
๏ Include links to useful articles relevant to your interests
๏ Engage others and comment
Why Use LinkedIn
๏ People move around
๏ References matter
๏ Great groups
๏ Two or three degrees of separation
๏ Targeted business news
๏ Geographic awareness
๏ It's not just résumés
๏ Search for jobs or candidates
๏ See who's thinking About doing business with you
LinkedIn’s Purpose
๏ Search for qualified employees or subcontractors
๏ Best known as business networking site
๏ Goes well beyond simply job hunting
๏ Build a list of business contacts of people you know and trust
๏ This network drives all the features on the site
๏ Your network has important real-world results
Get Results with LinkedIn
๏ Complete your profile
๏ Endorse others
๏ Don’t beg for recommendations
๏ Add projects and jobs
๏ Read your messages
๏ Add people you meet
๏ Treat as a rolodex
๏ Don’t spam others
๏ Don’t beg for work
๏ Go big and connect
Slideshare
500 px
Flickr
YouTube
Create a New Channel
Channel Creation
Channel Creation
๏ To create a new channel: ๏ Click Profile Icon ๏ Click All My Channels ๏ Click Create a new channel ๏ Enter a name ๏ Select a category ๏ Select an audience
Channel Creation
๏ You may have up to 50 channels linked to one Google account, and each channel can be managed by multiple people.
๏ To add additional managers click “Managers” and enter their email addresses or Google+ Profile names.
Uploading Video Content
Select Your Video’s Privacy Setting
๏ Public ๏ Anyone can view it. ๏ Can be embedded. ๏ Can block embedding. ๏ Anyone can search for and view.
Select Your Video’s Privacy Setting
๏ Private ๏ A private video can only be seen by you and the
users you select. ๏ The video won’t appear on your channel or search
results.
Select Your Video’s Privacy Setting
๏ Unlisted ๏ Making a video unlisted means that only people
who have the link to the video can view it. ๏ Share the link with the people who you’d like to
have access to to the video. ๏ People you share the video with do not need to
have a Google account.
Select Your Video’s Privacy Setting
๏ Unlisted ๏ Unlisted videos do not appear on your channel
page or in search results. ๏ Unlisted videos can be added to other people’s
playlists. ๏ Think of it as an unlisted phone number.
Select Your Video’s Privacy Setting
๏ Both Private and Unlisted are useful for team review for example before making a video public.
๏ Anything on the Internet is never truly private.
๏ Consider more secure transmission methods if an issue.
Supported Formats
Supported Formats
๏ .MOV
๏ .MPEG4
๏ .AVI
๏ .WMV
๏ .MPEGPS
๏ .FLV
๏ 3GPP
๏ WebM
Supported Formats
๏ .MOV
๏ .MPEG4
๏ .AVI
๏ .WMV
๏ .MPEGPS
๏ .FLV
๏ 3GPP
๏ WebM
Uploading Videos
A Video’s Information
Basic Information
■ While the file is uploading, fill out the Basic Info section.
■ Title: Optimize for SEO. 100 character limit.
■ Description: Include a detailed description of the video. Include your website.
Basic Information
■ Tags: Optimize for SEO, use suggested tags for brand names and other topics.
■ Thumbnails: Choose from 3 randomly selected thumbnails. Verified accounts can upload custom thumbnails.
SEO Tips
■ Use important keywords up front.
■ Consider adding a trigger keywords (do a Google search for words that get lots of hits or refine).
■ Description is critical. Up to 5000 characters. Repeat keywords and accurately describe content, participants and involved parties.
SEO Tips
■ Tags can use a higher character count (120 characters). Make sure they are relevant. Put in order of importance.
■ Do a YouTube search for tags and keywords and check results.
Vimeo
Vimeo Plus
๏ $59 per year
๏ Advanced statistics
๏ 5GB/week upload space & priority uploading
๏ Unlimited HD uploading & embedding
๏ Customizable video player
๏ Unlimited Groups, Channels & Albums
๏ Advanced privacy including domain-level control
Vimeo Pro
๏ $199 per year
๏ 50GB of storage, 250k plays (additional space and plays can be added)
๏ No bandwidth caps or time limits
๏ Commercial hosting option
๏ Advanced Statistics & Hosted Portfolio sites
๏ Unlimited HD uploading & priority uploading
Vimeo Pro
๏ Customizable and brandable video player
๏ HTML5 support with the Universal Player
๏ Unlisted Video Review pages
๏ Third party video player support
๏ Optional original file storage
