Social media for organizational development professionals

Social Media for Organizational Development Professionals

with Laura Rubinstein, CHtSocial Media Marketing Strategist

www.TransformYourSocialNetWorth.comfacebook.com/CoachLauraR

Copyright 2010 Transform Today. All rights reserved.

www.TransformYourSocialNetWorth.com

Agenda1. Why bother with social media?2. Specific Examples of other OD firms are

using social media3. How do OD training and consulting firms

get business using social networking4. What are the essential tasks to commit to

time and energy, to get business on social media



Where are you at?My LinkedIn profile is 100% completeI have received recommendations on LinkedInI have participated in a LinkedIn GroupI have a Twitter accountI have a facebook business page (in addition to my

personal profile)I have met new people/colleagues on social mediaI know how to post an update to LinkedIn, Twitter

and/or FacebookI use social media as a valuable resource

professionally.Copyright 2010 Transform Today. All rights

reserved. www.TransformYourSocialNetWorth.com

Let’s check in. Do you believe…1. Social media is basically for people who

have lots of time to spend reading things about others personal lives

2. Social media marketing is best for people targeting average consumers or entrepreneurs

3. Social networking only works for salesy type people

4. Social networking is irrelevant to CEO’s and serious corporate playersCopyright 2010 Transform Today. All rights

reserved. www.TransformYourSocialNetWorth.com

Why Bother With Social Media? Credible businesses have a facebook page

and twitter account

Take what you know about the world today and then ask yourself, can a CEO remain relevant if they're not versed in the new language of the people they serve?

If you’re on social media you can easily stay “in the know” about your industry and your brand

ACCESS! Copyright 2010 Transform Today. All rights reserved.


Social Media & Social Networking Means Different Things to Different People

Tools to get the word out about your level of expertise, experience, background and uniquenessWould you like Fortune Magazine to do a story on you?

Ways to serve your clients at a higher levelBuild your credibilityImprove visibilityConnect with other professionals who may

refer business to youMake connections with key corporate leaders

Massachusetts Bay Organizational Development Group Uses Social MediaTwitter feed

on rightGroup on

LinkedInOpt-in



Your Competition is More Visible

Does your website look 2010?

“Twitter is the new CNN”Want to be found…. Post to twitter (via

LinkedIn)Every tweet is indexed by GoogleEngage with your industry and target

industryUse keywordsSet up a blog



Had a great discussion this week with a CEO about restructuring the sales team to minimize non-selling (very expensive) tasks.

Jason Fried has an interesting article in Inc Magazine about how CEOs manage conflict in the workplace. http://www.inc.com/magazine/20100701/managing-conflict.html

Tweet and Be SEEN as the Resourceyou ARE

http://www.inc.com/magazine/20100701/managing-conflict.html

http://www.inc.com/magazine/20100701/managing-conflict.html

Participate in the Conversation

Is your power resume on LinkedIn?

Essential Social Media Tasks1. 100% complete your LinkedIn profile 2. Set up a blog3. Import your blog to LinkedIn, Twitter and

Facebook4. Add a presentation to slideshare/LinkedIn5. Make connections with colleagues and

industry leaders on LinkedIn

Want this presentation?Connect with me on LinkedIn

http://linkedin.com/in/laurarubinstein

Stay in touch – Complimentary [email protected]

More ideas for your social media:www.TransformYourSocialNetWorth.com



Social media for organizational development professionals

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